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如果不注意这8点内容,那么网站的SEO优化效果将大打折扣!

时间:2019.02.21 来源:http://www.weidaoshang.cn

网站多次修改的原因可能是由于网站设计不科学、不美观,或者出于网站功能升级的需要对网站进行改版,但网站改版带来的影响轻则引起流量短期波动,重则被搜索引擎k站,所以网站改版一定要谨慎,特别是大的改动,像那种连内容类型都换的,比如由饮食业改行减肥行业的,建议重新做个站,不然恢复可能就没那么快了。那都有哪些类型的改动会影响到网站的seo呢?
The reason for many revisions of the website may be that the design of the website is unscientific and not beautiful, or the website needs to be revised for the purpose of upgrading its functions. However, the impact of the revision of the website may cause short-term fluctuations in traffic and be heavily affected by the search engine k-site. Therefore, the website revision must be cautious, especially for major changes, such as those that even change the content type, such as by the catering industry. In the line of weight loss industry, it is suggested to do a new station, otherwise the recovery may not be so fast. What kinds of changes will affect the SEO of the website?
1、三大标签的改动
1. Change of Three Major Labels
三大标签改动是比较常见的,三大标签指的是title、keyword、description。小范围的改动不会有太大的影响,如果是大幅度的改动,比如改动了大量的页面,关键词大面积替换,可能会引起关键词排名下降,进而导致流量的下降。
Three major tag changes are relatively common, the three major tags refer to title, keyword, description. Small-scale changes will not have much impact. If large-scale changes, such as changes to a large number of pages, large-scale replacement of keywords, may cause a decline in keyword ranking, and thus lead to a decline in traffic.
2、更改网站域名
2. Changing Website Domain Name
这可能会有很大的影响,应该记录下域名切换的时间,日后好进行跟踪分析。另外要记得做好301重定向,承接旧域名的权重,尽量将损失降到最低。

This may have a great impact. We should record the time of domain name switching so that we can track and analyze it in the future. In addition, remember to do a good 301 redirection, undertake the weight of the old domain name, as far as possible to minimize the loss.

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3、修改url结构
3. Modify URL structure
改变网站url可能会影响排名,对于相关的更改也要做一下记录。除了要做好301重定向之外,url调整可能会产生大量404页面,对这些页面进行检查、去掉入口并配合百度站长工具的使用等操作是很有必要的。不过要记得,不到万不得已的时候,不要动url。
Changing the URL of the website may affect ranking, and you need to keep a record of the changes. In addition to 301 redirection, URL adjustment may generate a large number of 404 pages. It is necessary to check these pages, remove entries and cooperate with Baidu Webmaster Tools. But remember, don't move the URL until you have to.
4、改变导航/菜单系统
4. Changing Navigation/Menu System
即对页面上的链接进行移动或者创建新的链接系统,对主要导航的修改,大部分情况下会对网站的链接结构,页面权重的流动以及分配产生影响,搞不好还会影响到对新页面的收录。所以对于一些比较大的修改,最好要分开进行,尽量降低网站改版带来的风险。
That is to say, to move the links on the page or create a new link system, to modify the main navigation, in most cases will have an impact on the link structure of the website, the flow and allocation of page weight, and the incorrect will also affect the inclusion of new pages. Therefore, for some of the larger modifications, it is better to separate, as far as possible to reduce the risk of website revision.
5、使用新的CMS
5. Use the new CMS
CMS即内容管理系统,使用新的CMS,是个很大的改动,无疑也会带来很大的影响。如果你必须更换CMS,一定要对新旧CMS在seo方面的优缺点做详细的分析,并在更换新的CMS之后,做好记录、跟踪分析,关注更换后对网站的影响。

CMS is the content management system, using the new CMS is a great change, will undoubtedly bring great impact. If you have to replace CMS, you must make a detailed analysis of the advantages and disadvantages of the new and old CMS in seo. After replacing the new CMS, make a good record, follow-up analysis, and pay attention to the impact of the replacement on the website.

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6、为网站增加新的内容区块、功能、选项等
6. Adding new content blocks, functions, options, etc. to the website
增加新的内容区块之前,应该考虑新内容跟整体网站内容的相关性,是否需要增加子域名、网站的链接结构是否也需要跟着调整等等。
Before adding new content blocks, we should consider the relevance between new content and the content of the whole website, whether we need to add subdomain names, whether the link structure of the website needs to be adjusted, and so on.
7、反向链接的变化
7. Changes in Backlinks
比如网站链接结构的调整、合作伙伴的增加或减少,使得网站的导入和导出链接发生变成,这都会影响到网站的seo。
For example, the adjustment of the link structure of the website, the increase or decrease of partners make the import and export links of the website become, which will affect the SEO of the website.
8、增加了新的流量来源
8. Adding new sources of traffic
有可能是增加了其它的推广方式,比如微博、QQ群等等,都会带来流量上的波动。
It may be that the addition of other promotion methods, such as microblog, QQ groups, etc., will bring fluctuations in traffic.
不管对网站做什么改动,或大或小可能都会产生影响。每改动一处,都应该把它当成单独的一个项目来对待,详细记录改动原因、时间,跟踪改动后的情况,分析改动效果,长此以往,你就会了解某些因果关系。
No matter what changes are made to the website, they may have an impact, big or small. Every change should be treated as a separate project, recording the cause and time of the change in detail, tracking the situation after the change, and analyzing the effect of the change. In the long run, you will understand some causal relationship.
要是没有跟踪记录,你可能不能及时注意到改版所带来的变化,也没有办法跟踪到什么在起作用,不明白变化的原因是什么,这可能就会让你再次犯错。
Without a track record, you may not be able to keep track of the changes brought about by the revision, what is at work, and what is the cause of the changes, which may cause you to make mistakes again.

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