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SEO的优化如何结合企业品牌进行营销?

时间:2019.01.30 来源:http://www.weidaoshang.cn

对于电商站长来说,做SEO的目标就是为网站带来搜索流量和直接销售,所以站长都想把网站的关键词做到百度首页,好让更多的用户通过访问主要关键词进入网站,虽然这是一种很不错的做法,但有很多站长没有注意到网站品牌这块,也就是说在优化网站关键词的时候从来都没对网站品牌考虑过,导致电商网站严重缺乏品牌的权威度,甚至百度上根本就找不到网站的品牌。
For e-commerce webmasters, the goal of doing SEO is to bring search traffic and direct sales to the website, so webmasters want to make the keywords of the website Baidu Home Page so that more users can access the website by visiting the main keywords. Although this is a good practice, many webmasters have not noticed the brand of the website, that is to say, they are optimizing the keywords of the website. The time has never considered the brand of the website, leading to the serious lack of brand authority of e-commerce websites, and even Baidu can not find the brand of the website at all.
然而,随着互联网的不断发展,品牌的力度也在大力提高,如果电商网站缺少品牌可能会造成很多损失。所以,无论是什么类型的网站,只要有品牌就必须要先把品牌建立起来,让用户记得品牌然后不去搜索其他关键词而是直接搜索品牌词进到网站,其实关于品牌优化的这一点是目前一些电商站长需要学习的。
However, with the continuous development of the Internet, the strength of brand is also greatly improved. If e-commerce websites lack brand, it may cause a lot of losses. Therefore, no matter what type of website, as long as there is a brand, it is necessary to build the brand first, let users remember the brand and then search the brand words directly into the website instead of other keywords. In fact, some e-commerce webmasters need to learn about brand optimization.
一般来说,SEO的目标不仅可以为电商网站带来搜索流量和直接销售,同时还可以对企业品牌建设起到一定的作用。从当前的互联网局势上来看,如果你的电商网站没有独立的品牌,可能很难在混下去,就比如小米品牌,如果不是小米品牌被万人皆知,肯定也不会卖的这么火,所以这就是品牌的威力。

Generally speaking, the goal of SEO can not only bring search traffic and direct sales to e-commerce websites, but also play a certain role in brand building. From the current Internet situation, if your e-commerce website does not have an independent brand, it may be difficult to mix up, such as millet brand, if not millet brand is well known, it will certainly not sell so hot, so this is the power of the brand.

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当然,小编认为,想要做好电商平台,首先就要做好自身品牌,以品牌发展营销,以营销发展转化率,以转化率带来更多的订单。所以,建议还未做电商网站品牌的站长,从现在就可以发展网站品牌了。下面小编就跟各位站长一起交流一下吧,希望可以给大家带来一些启发。
Of course, Xiaobian believes that in order to do a good job of e-commerce platform, first of all, we must do a good job of our own brand, brand development marketing, marketing development conversion rate, in order to bring more orders. Therefore, it is suggested that webmasters who have not yet done e-commerce website brand can develop website brand from now on. The next edition will share with the webmasters, hoping to give you some inspiration.
一、排名第一就是品牌
First, ranking number one is brand
对于普通的用户来说,他们往往认为搜索网站主要关键词时,排在第一页的网站是比较可靠的品牌和服务商,如果能排在第一位,就更被认为是可以被信赖的,当然这个也并不是百分之百的正确,不过现实如此,互联网上的用户几乎都有这种倾向。小编以前在购物的时候会在百度上搜索某些关键词,然后出现很多独立电商网站,然后小编总是会选择最前面的并进入网站。
For ordinary users, they often think that when searching for the main keywords of a website, the website on the first page is a more reliable brand and service provider. If it can rank first, it will be more considered trustworthy. Of course, this is not 100% correct, but in reality, almost all users on the Internet have this tendency. Xiaobian used to search some keywords in Baidu when shopping, and then many independent e-commerce websites appeared. Then Xiaobian always chose the front and entered the website.
举个例子:当一个用户搜索“眼镜”的时候,看到排在第一位的电商网站后,没有任何的怀疑就认为那个应该是眼镜官方网站,之后看到网站有想要的就开始付款购买,结果被骗了,而且是被骗之后才知道这个网站是骗人的。
For example: when a user searches for "glasses", when he sees the first-ranking e-commerce website, there is no doubt that it should be the official website of glasses. Then he sees that the website wants to start paying for it. As a result, he is deceived, and only after he is deceived, he knows that the website is deceptive.
其实,主要行业关键词流量不一定很大,而是排在前面的品牌价值很高。一些用户在搜索行业的主要关键词时,哪个网站排在第一,就会被很多人下意识的认为是最好的品牌,其实这与流量没有关系。而且用户无论是否点击,是否真正访问你的网站,只要看到在搜索结果页面中你的网站排在第一,都会造成这种现象。

In fact, the flow of key words in major industries is not necessarily very large, but the brand value in front is very high. Some users in the search industry when the main keywords, which website ranks first, will be subconsciously considered by many people as the best brand, in fact, this has nothing to do with traffic. And whether the user clicks or actually visits your website, as long as you see your website ranks first in the search results page, it will cause this phenomenon.

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二、传统品牌建设与SEO结合
2. Combination of Traditional Brand Building and SEO
传统品牌建设想要与SEO结合,要做到公司名称、口号、广告语等品牌元素要跟SEO完美配合,也就是说搜索特定的公司名称、口号或者广告语时,公司官方网站必须排名第一,这样不仅加强了品牌,也可以避免造成不必要的误导。目前来说,一些大公司都很重视这一点,当然也有一些中小型的电商网站重视这一点,就好比小编一样,对这块特别重视。
Traditional brand building wants to be combined with SEO, and brand elements such as company names, slogans, advertising slogans should be perfectly matched with SEO. That is to say, when searching for specific company names, slogans or advertising slogans, the company's official website must rank first, which not only strengthens the brand, but also avoids unnecessary misleading. At present, some large companies attach great importance to this point, of course, some small and medium-sized e-commerce websites attach importance to this point, just like Xiaobian, attach special importance to this.
话又说回来了,现在国内很多电商网站、企业等对这方面认识不足,当用户搜索一些特定产品牌子、广告语、公司或者产品官方网站时是完全找不到相关网站的。所以,也建议一些电商网站可以先把品牌做好在做其他的工作。换句话来说,品牌可以决定一切。
Speaking again, many domestic e-commerce websites, enterprises and other lack of awareness of this aspect. When users search for some specific product brands, advertising slogans, companies or official product websites, they can not find relevant websites at all. Therefore, it is also suggested that some e-commerce websites can do the brand well in other work. In other words, brand can decide everything.
无论何时何地,只要你做了网站,就必须要先把品牌的知名度放大,让用户不再去搜索关键词而是直接搜索品牌词。另外,要不惜任何代价去做这块,后期必定会给网站带来好的盈利效果。
Whenever and wherever you do a website, you must first enlarge the brand's popularity, so that users will not search for keywords but directly search for brand words. In addition, to do this at any cost, the latter will certainly bring good profitability to the website.

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