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如何优化才能将网站内容页做好?

时间:2019.01.30 来源:http://www.weidaoshang.cn

网站文章内容详情页该如何优化呢?主要分为以下五个方面。
How to optimize the content details page of the website article? It is mainly divided into the following five aspects.
一、文章title
I. Article title
一般文章页title有两种写法:一种是直接使用文章标题,第二种是使用文章标题+品牌词的组合。
Generally, there are two ways to write titles on article pages: one is to use the title of the article directly, the other is to use the combination of title and brand words.
两种各有什么优劣呢?
What are the advantages and disadvantages of each?
第一种:省掉品牌词,每个页面的标题相似度降低了,而且在优化长尾词的时候,关键词在标题中的占比会高一些。但是,由于品牌词缺失,标题原创度会进一步有所下降,这时候写title就需要注意修饰词的写法。这个标题可以拆分:百度信息流广告投放/腾讯信息流广告投放/头条信息流广告投放,而特点分析,是不是像修饰呢?
The first is to omit brand words, reduce the similarity of the title of each page, and when optimizing long-tailed words, the proportion of keywords in the title will be higher. However, due to the absence of brand words, the originality of the title will be further reduced. At this time, when writing title, we need to pay attention to the modifier. The title can be split: Baidu information flow advertising / Tencent information flow advertising / headline information flow advertising, and the analysis of characteristics, is it like modification?
第二种:如果品牌词字数不是特别长,那么这样搭配是比较好的,但是我们不能依赖品牌词给标题带来的原创度,我们同样需要借助修饰词来把标题写得更具独特性。当然多说一点,如果你的品牌老长老长,都快占那个自写一半了,如果文章都用,就有作弊嫌疑了哈哈。除此之外,文章的h1标签要加在文章标题上面,这样对于内容页的优化会起到帮助的哦~

Second, if the number of brand words is not particularly long, then this collocation is better, but we can not rely on the originality of brand words to the title, we also need to use modifiers to write the title more unique. Of course, a little more, if your brand elders, almost half of the self-writing, if the articles are used, there will be suspicion of cheating. In addition, the H1 tag of the article should be added to the title of the article, which will help to optimize the content page.

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二、文章摘要
2. Summary of the article
大家都知道,如果文章很多,我们绝大多数时候不会为每一篇文章单独去写摘要,但是写摘要对于提升用户体验是有很大帮助的,用户通过摘要能够快速了解文章的核心内容,而且摘要对于我们优化关键词也会有很大的积极意义。(如果是让技术自动抓取的话,先抓取这个做描述,比标题更详细)。文章摘要如何写呢,写过作文吧,概括下就好,就像公众号下面还有个推荐语一样。
As we all know, if there are many articles, most of the time we will not write abstracts for each article alone, but writing abstracts is very helpful to enhance user experience. Users can quickly understand the core content of the article through abstracts, and abstracts will also have a great positive significance for us to optimize keywords. (If the technology is automatically crawled, first crawl this description, more detailed than the title). How to write an abstract? Write a composition, just summarize it, just like there is a recommendation under the public number.
三、文章标题
III. Title of the article
这是相当重要的,能够包含关键词,且能够吸引用户阅读,文章标题写得好不好往往决定了用户有没有兴趣去读这一篇文章。因此,写文章标题要仔细斟酌,不要不假思索,抑或是草草了事,要正视标题的重要性。你是不是会疑问:文章标题与TITEL有什么区别?其实没什么区别,一个是显示在页面你我看到的,一个是给搜索引擎看的。
This is quite important, can contain keywords, and can attract users to read, article titles written well often determines whether users are interested in reading this article. Therefore, the title of an article should be carefully considered, and the importance of the title should not be ignored. Are you wondering: What's the difference between the title of the article and TITEL? In fact, there is no difference, one is displayed on the page you see, and the other is for the search engine to see.
四、文章正文要求
IV. Text Requirements
1)字数不低于800字,但也不用过长,如果篇幅较大,可以使用分页。其实这个800别看太死,你图片多,500字可不可以,当然可以啊,你写2000字可不可以,可以啊;
1) The number of words should not be less than 800 words, but it should not be too long. If the space is large, paging can be used. In fact, this 800 does not look too dead, you have too many pictures, 500 words can not, of course, ah, you can write 2000 words can not, can ah;
2)注意字体大小、字体格式等等,不要让用户有视觉压力;不要一大一小,横竖斜之类的;
2) Pay attention to font size, font format and so on. Don't let users have visual pressure; don't be big or small, horizontal or vertical.
3)段落首行缩进,段与段之间空行,提升阅读体验;这是针对在PC,如果是手机,首行不要哦;
3) The first line of paragraph indentation, empty lines between paragraphs, improve the reading experience; this is for PC, if it is a mobile phone, the first line do not oh;
4)图文并茂,单纯的文字读起来会稍显吃力,配图有利于辅助阅读,并且图片alt标签,也可以加上关键词。这不用解释了,如何加ALT,问下技术设置好就好了;

4) There are plenty of pictures and texts. Simple text will be a little laborious to read. Mapping is helpful for assistant reading, and the ALT tag of pictures can also be added with keywords. This does not need to explain, how to add ALT, ask the technology set up well;

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5)全文关键词密度2-3次,不要刻意,不要堆砌,自然而然显示,不一定很生硬,刻意对关键词进行拆分,然后巧妙的穿插到文章中;
5) Full text keywords density 2-3 times, do not deliberately, do not build, naturally show, not necessarily very rigid, deliberately split keywords, and then cleverly inserted into the article;
6)文章有头有尾,这是写文章的常规套路,便于用户理解,通常头尾都会出现关键词。我一般会写导言,文尾会写总结;
6) The article has a head and a tail. This is a routine way to write an article. It is easy for users to understand. Usually there are keywords at the head and tail. I usually write an introduction and a summary at the end.
7)段落标题加粗或加颜色,增加层次感,做到重点突出;
7) The headings of the paragraph should be bold or colored to increase the sense of hierarchy and highlight the key points.
8)原创文章更容易受到百度的青睐;
8) Original articles are more likely to be favored by Baidu;
9)围绕用户的关键词需求去写文章;
9) Write articles around users'keyword needs;
10)文章要显示发布时间,精确到秒,方便我们提交百度或百度熊掌号的时候保护原创;
10) The article should display the release time, accurate to seconds, so that we can protect the original when we submit Baidu or Baidu Xiongzhang.
11)面包屑导航,增加页面互通性,让文章页显得不那么孤立。
11) Bread crumbs navigation, increase the interoperability of pages, so that article pages appear less isolated.
五、相关文章
V. Relevant Articles
所谓相关文章优化,就是增加网站的流量量,专业说话叫PV。就是用户看了这篇,继续留在站内。怎么说呢,推荐用户喜欢的。
The so-called article optimization is to increase the traffic of the website. Professional speaking is called PV. It is the user who reads this article and continues to stay in the station. How to say, recommend what users like.
以上,就是我对优化网站文章内容详情页的一点看法。
Above is my opinion on optimizing the content details page of articles on the website.

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