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对于实体店来说,这八大优势吸引力巨大!

时间:2019.01.21 来源:http://www.weidaoshang.cn

众所周知目前腾讯小程序用户众多,然而还有很多实体店对于小程序不是很了解,不明白为什么自己要花钱去开发一款小程序,也不知道自己的店铺开发小程序能否盈利,就为大家科普一下,小程序对实体店的八大优势。
As we all know, Tencent has a large number of small program users, but there are many physical stores do not understand the small program, do not understand why they have to spend money to develop a small program, do not know whether their shop development small program can be profitable, just for everyone popular science, small procedures for the eight advantages of physical stores.
一、自带线上推广功能
1. Promotion function on self-contained line
附近小程序是小程序自带的功能。小程序开通后,5公里范围内的小程序用户能通过附近小程序找到商家,有效减少了商家打广告的成本。
The nearby widget is the function of the widget itself. After the opening of the small program, small program users within 5 kilometers can find businesses through nearby small programs, effectively reducing the cost of advertising businesses.
二、无需下载安装,用完即走
2. No need to download and install, run out
小程序是一种无需下载安装即可使用的类APP应用,用户用完即走,高效利用,无缝连接微信10亿用户。未来的几年内,许多APP会被小程序取代,小程序即将改变传统的线上营销市场。

The applet is a kind of APP-like application that can be used without downloading and installing. Users run out of it and use it efficiently. It seamlessly connects 1 billion users of Wechat. In the next few years, many apps will be replaced by small programs, which will change the traditional online marketing market.

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三、微信强大的搜索功能
3. Powerful Search Function of Wechat
得益于微信强大的搜索功能,可根据小程序的关键词的吻合程度提升实体店的线上曝光率。
Thanks to the powerful search function of Wechat, online exposure of physical stores can be improved according to the coincidence degree of keywords in small programs.
四、用户体验与APP相媲美
IV. User Experience Comparable with APP
用户在使用微信进行交流时,能快速方便的进入小程序,不用再切换出去使用相应APP
Users can enter small programs quickly and conveniently when using Wechat to communicate without switching out to use the corresponding APP.
五、不需要各平台兼容
5. No platform compatibility is required
小程序从很大程度上克服了各个平台的兼容性,企业或个人不必为不同版本的操作系统开发不同的软件。并且,小程序能给用户带来更流畅的体验。
Small programs to a large extent overcome the compatibility of various platforms, enterprises or individuals do not have to develop different software for different versions of operating systems. In addition, small programs can bring users a more smooth experience.
六、更多的曝光率
6. More Exposure Rate
小程序可分享给好友、分享到群,中小型商家可利用这个特性,开展线上活动裂变客户,进行优质的社群营销,以达到获取更多客户的效果。

Small programs can be shared with friends and groups. Small and medium-sized businesses can use this feature to launch online activities to fission customers and conduct high-quality community marketing in order to achieve the effect of obtaining more customers.

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七、小程序的留存
Seventh, Retention of Small Procedures
小程序和公众号、H5、App最大的区别在于,在小程序历史列表中,使用过的小程序会优先显示,而H5商城的入口一般要通过微信公众号才能进入。通过这个功能,小程序能够有效的把用户沉淀下来。
The biggest difference between small programs and public numbers, H5 and App is that in the history list of small programs, the used small programs will be displayed first, while the entrance of H5 mall is usually accessed through Wechat public numbers. Through this function, small programs can effectively precipitate users.
八、积累用户
VIII. Accumulating Users
H5商城不能实现分享商城或商品的功能,而小程序的分享功能却非常便捷。而电商的关键就在于此。用户一旦关注小程序后,日后使用会非常便捷。
H5 mall can not realize the function of sharing malls or commodities, while the sharing function of small programs is very convenient. And that's the key to e-commerce. Once the user pays attention to the small program, it will be very convenient to use in the future.

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