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如何让企业有效的进行SEO优化?

时间:2019.01.08 来源:http://www.weidaoshang.cn

谷歌作为全球市场占有率最大的搜索引擎,许多搜索引擎倾向于效仿谷歌的示例,并在Google更新了他们的网站排名算法后也随之更新。然而,谷歌并不是中国最受欢迎的搜索引擎,它只有大约4%的市场份额。中国最受欢迎的搜索引擎是百度,占有约80%的市场份额。近年来,中国已经超过了日本,是全球第二大市场,这意味着企业忽视它将是一个错误。为百度优化网站与谷歌使用的方法有一些相似之处,但它也有一些显着的差异,那么接下来让我们看下如何开展你的百度搜索引擎优化。
As the largest search engine in the global market, many search engines tend to follow Google's example and update their ranking algorithms after Google updates them. However, Google is not the most popular search engine in China. It has only about 4% market share. Baidu, the most popular search engine in China, has a market share of about 80%. In recent years, China has surpassed Japan as the second largest market in the world, which means that it would be a mistake for companies to ignore it. There are some similarities between the methods used to optimize Baidu's website and those used by Google, but there are also some significant differences, so let's see how to carry out your Baidu search engine optimization.
1.ICP许可证
1. ICP License
新站点需要做的第一件事就是注册ICP许可证。经营性网站必须办理ICP许可证,否则就属于非法经营。因此,办理ICP证是企业网站合法经营的需要。ICP许可证有两种类型。第一个是商业网站,需要中国企业注册。第二个是个人认证,它不能用于商业目的。注册个别ICP许可证有一些要求,例如你必须在中国拥有地址和电话号码。当然,访问一些外国站点无需ICP许可证,但这是百度考虑的事情之一。就一般而言,有ICP许可认证的网站排名高于没有认证的网站。
The first thing a new site needs to do is register for an ICP license. Business websites must be licensed by ICP, otherwise they are illegal. Therefore, the processing of ICP certificates is the need for the legitimate operation of enterprise websites. There are two types of ICP licenses. The first is the commercial website, which requires the registration of Chinese enterprises. The second is personal certification, which cannot be used for commercial purposes. There are some requirements for registering individual ICP licenses, such as you have to have an address and telephone number in China. Of course, access to some foreign sites does not require ICP licenses, but this is one of Baidu's considerations. Generally speaking, websites with ICP licenses rank higher than those without ICP licenses.
2.域名
2. domain name
排名的另一个因素是域名。域名可以.com,.com.cn或.cn结尾,百度同等考虑所有这些。中国消费者群体信任以.com,.com.cn或.cn结尾的网站,而不是拥有任何其他网域的网站。个人认为与谷歌相比网站的年龄是百度网站排名的重要因素之一。

Another factor in ranking is domain names. Domain names can end with. com,. com. cn or. cn. Baidu considers all of these equally. Chinese consumer groups trust websites that end with. com, com. cn or. cn, rather than websites with any other domain. Personally, compared with Google, the age of the website is one of the most important factors in Baidu's ranking.

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3.主机
3. main engine
Google和百度的网站排名算法都考虑了网站加载速度。托管网站的服务可以提高加载速度,但如果速度在没有托管的情况下处于最佳水平,则托管网站不是必需的。如果要托管网站,那么应该怎么选择呢,百度更喜欢托管网站在中国大陆托管,并相对在其他国家托管的网站上排名更高,因为托管在其他国家的网站或多或少由于限制问题影响加载速度。
Both Google's and Baidu's ranking algorithms take into account the loading speed of websites. Hosting Web site services can improve loading speed, but if the speed is at the best level without hosting, then hosting Web site is not necessary. If you want to host websites, how should you choose? Baidu prefers hosting websites in mainland China and ranks higher than those hosted in other countries, because hosting websites in other countries more or less affects loading speed due to restrictions.
就如前几年由于中国防火墙(Great Fire Wall)对全球最大内容分发网络 Edgecast进行封杀,数千家网站在中国大陆的访问受到影响,在选择其他国家提供商时面临着一定的风险。
As in the past few years, thousands of websites in mainland China have been affected by the blockade of Edgecast, the world's largest content distribution network, by Great Firewall, and face certain risks in choosing other providers.
4.网址
4. web site
当百度算法评估网站时,百度会查看该网址。在排名方面,关键字或品牌名称若位于网址中,其排名可能会高于其他网站。同时普通访问者也更喜欢可理解的网址。
When Baidu algorithm evaluates the website, Baidu will look at the website. In terms of ranking, keywords or brand names may rank higher than other websites if they are located in the web site. Meanwhile, ordinary visitors prefer understandable web sites.
5.移动端优化
5. Mobile optimization
移动端优化是百度和谷歌最大的排名因素之一。越来越多的人使用他们的移动设备访问网站,这意味着搜索引擎现在认为网站的移动性能是SEO最重要的方面之一。百度对它的评价如此之高,如果你没有针对移动设备优化你的网站,那么百度移动端转码将会为你做到这一点。然而,虽然让这样做可能看起来会节省时间,精力和金钱,但这不是一个好主意。此时移动网站上看到的内容及其展现形式将由百度决定。自己优化网站并确保移动版本与主站点保持一致是一个更好的选择。

Mobile optimization is one of the biggest ranking factors for Baidu and Google. More and more people use their mobile devices to access websites, which means that search engines now think that mobile performance of websites is one of the most important aspects of SEO. Baidu has such a high opinion of it that if you don't optimize your website for mobile devices, Baidu Mobile Transcoding will do it for you. However, while it may seem like saving time, energy and money, it's not a good idea. At this time, the content and presentation of mobile website will be decided by Baidu. It's a better choice to optimize the website and ensure that the mobile version is consistent with the main site.

6.关键词
6. keywords
虽然谷歌和百度在评估排名页面时都考虑了关键字。这里的最大区别是需要使用不同的关键字和关键字工具。由于语言问题,用于Google的关键字可能不适合百度。Google的关键字工具无法提供合适的建议,而且他们的翻译工具可能无法准确地将英文翻译成中文。若有推广中英网站,建议你在翻译单词时,使用具有原生级别的人工翻译来查看它们,以确保它们准确,合适。
Although both Google and Baidu consider keywords when evaluating ranking pages. The biggest difference here is the need to use different keywords and keyword tools. Because of language problems, keywords for Google may not be suitable for Baidu. Google's keyword tools do not provide appropriate advice, and their translation tools may not accurately translate English into Chinese. If there are websites promoting Chinese and English, it is recommended that when translating words, you use a native level of manual translation to view them to ensure that they are accurate and appropriate.

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7.内部链接
7. Internal links
百度和谷歌在对网站进行排名时会考虑内部链接。内部链接可以帮助引导访问者访问你网站中的其他网页,这也有助于访问者网站导航。且这些链接的锚文本应该与链接到它的页面的内容相关。
Baidu and Google consider internal links when ranking websites. Internal links can help guide visitors to other pages on your site, which can also help visitors navigate the site. And the anchor text of these links should be related to the content of the page that links to them.
8.内容
8. content
谷歌和百度对网站的排名保持,有新内容的网站会高于内容较旧的网站。这可能意味着需要重新检查和更新旧内容,或者在网站上包含定期更新的博客或资讯。而且不应该有任何重复的内容,因为百度会对网站进行处罚。在网站罚款后恢复丢失的排名可能非常困难。个别网站犯的另一个错误是他们将英文内容翻译成中文并发布。中文网站的任何内容都应直接针对中国人。在表达和思考方面存在一些文化差异,因此中文版网站的任何内容都应明确写入中国市场。
Google and Baidu maintain their rankings on websites with new content higher than older ones. This may mean re-checking and updating old content, or including regularly updated blogs or information on the site. And should not have any duplicate content, because Baidu will punish the website. It may be very difficult to restore lost rankings after fines on websites. Another mistake made by individual websites is that they translate English content into Chinese and publish it. Any content of Chinese websites should be directed at Chinese people. There are some cultural differences in expression and thinking, so any content of the Chinese version of the website should be clearly written into the Chinese market.
9.外部链接
9. External links
百度绿萝算法考虑了与外部站点的链接。在这种算法中,这些链接必须是高质量的站点。然而,百度更喜欢这些链接到其他中国网站,而谷歌没有国家限制外部链接。百度会考虑链接到高质量的国外网站,但优先考虑链接到中国境内的网站。
Baidu Luluo algorithm considers links to external sites. In this algorithm, these links must be high-quality sites. However, Baidu prefers these links to other Chinese websites, while Google has no state restrictions on external links. Baidu will consider linking to high-quality foreign websites, but priority will be given to linking to websites in China.
希望这个百度SEO指南对你有所帮助!为百度开展有效的SEO活动与谷歌的SEO活动略有不同。百度在中国市场最大的卖点之一就是它了解中国消费者群体的需求,并将网站的目标定向中国人。它认为主页是网站上最重要的页面。重点应放在开发一个满足中国人民需求的主页上。
I hope this Baidu SEO guide will help you! Effective SEO activities for Baidu are slightly different from those for Google. One of Baidu's biggest selling points in the Chinese market is that it understands the needs of Chinese consumer groups and targets the site for the Chinese. It considers the home page to be the most important page on the website. Emphasis should be placed on developing a homepage to meet the needs of the Chinese people.

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