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网站建设,必须得避开这5个险区!

时间:2019.01.03 来源:http://www.weidaoshang.cn

在这个互联网时代,网站已经成为企业必备的线上宣传平台,帮助企业推广获客,但是一个优秀的网站建设过程中,往往会出现很多问题。在此小编列举5个网站建设过程中常出现的误区,以供参考。
In this Internet era, websites have become the necessary online publicity platform for enterprises to help enterprises to promote customers, but in the process of building an excellent website, there are often many problems. In this sub-edition, we list five common mistakes in the process of website construction for reference.
1、忽略网站沟通属性
1. Ignore the communication attributes of websites
一些网站只是把公司信息、产品等展示出来,却忽视了网站与客户交流作用。导致企业因为沟通不及时而流失了潜在客户,网站转化率低。比如,不在网站显要地方设置沟通板块,没有多样化的联系方式;或者是网站具备在线客服功能,却形同虚设,无人维护。

Some websites only display company information and products, but neglect the role of the website in communicating with customers. Causes the enterprise to lose the potential customer because of the untimely communication, the website conversion rate is low. For example, there is no communication board in the prominent place of the website, and there is no diversified contact method; or the website has online customer service function, but it is virtual and unmaintained.

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2、过于追求页面华丽效果
2. Over-pursuit of page gorgeous effect
有的客户过于追求华丽效果,在网站的页面上插入过多的图片,音乐,或者是flash动画。这些内容的发布起到了喧宾夺主的作用,让人们无法了解到企业网站的真实目的,网站的实际功效也无法得到更好的实现。这些都是需要企业在进行网站建设前做好策划,确定好企业建设网站的目的,并设计好网站的整体结构,页面风格,以及网站内容的发布等。
Some customers are too obsessed with gorgeous effects, inserting too many pictures, music, or Flash animation into the website's pages. The publishing of these contents plays a dominant role, so that people can not understand the real purpose of the enterprise website, and the actual effect of the website can not be better achieved. These are the need for enterprises to do a good job of planning before the construction of the website, determine the purpose of building the website, and design the overall structure of the website, page style, as well as the release of website content.
3、不重视网站的日常维护
3. Lack of Attention to the Daily Maintenance of Websites
有些企业认为网站建设完成就可以坐等订单了,殊不知,企业要想通过网络实现电子商务不仅需要建立网站,还需要重视网站的日常维护,进行网络推广、SEO优化等,帮助快速收录,提升网站搜索排名。
Some enterprises think that they can wait for orders after the website construction is completed. It is no wonder that enterprises need not only to establish websites, but also pay attention to the daily maintenance of websites, network promotion, optimization of SEO, etc. to help them quickly collect and improve the search ranking of websites.
4、不注重实际情况
4. Pay no attention to the actual situation
在与企业沟通中,我们经常会听客户说到,“这个网站好看,我的网站也要做成这样的”。这里面也存在一个观念误区,那就是不同的企业,对于网站结构方面以及功能方面会有着区别。所以不能够对其它网站进行着照搬,应该抓住行业的特色,根据自身企业的实际情况对网站进行规划。

In communicating with enterprises, we often hear customers say, "This website is beautiful, and my website should be made like this". There is also a misconception that different enterprises have different structure and function of websites. So we can't copy other websites. We should grasp the characteristics of the industry and plan the websites according to the actual situation of our enterprises.

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5、不重视用户体验
5. Lack of emphasis on user experience
建设一个网站不仅需要有利于展示企业形象,还需要有利于用户使用。一个网站的好坏、一个网站的排名,用户体验非常重要。如果一个网站不去注重用户体验,那么这个网站就不会得到用户的青睐,即使推广的再多,也不能带来足够的流量。
Building a website not only needs to be conducive to the display of corporate image, but also needs to be conducive to user use. User experience is very important for the quality of a website and the ranking of a website. If a website does not focus on user experience, then the site will not be favored by users, even if the promotion of more, it will not bring enough traffic.

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