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各个种类的微信小程序如何变现?(一般人都不知道)

时间:2018.12.25 来源:http://www.weidaoshang.cn

自从小程序商城上线以来,小程序对于很多商家而言非常有诱惑力和优势,尤其是对实体商家来说,做小程序商城能够给商家带来更大的新的机遇与市场,我们都看到小程序的商业化开展,但是怎样变现却是商家一向高度重视的问题。那么不同类型的小程序要怎样完成小程序变现呢?
Since the launch of small program mall, small program has been very attractive and advantageous for many businesses. Especially for real businesses, small program mall can bring more new opportunities and markets to businesses. We all see the commercialization of small program, but how to realize it has always been a problem that businesses attach great importance to. So how do different types of applets complete the realization of applets?
一、电商类小程序
I. Electronic Commerce Small Procedures
在所有小程序中,电商类的小程序可谓是最直接的变现方式了。做过电商类小程序的朋友应该都知道,用户直接在小程序商城完成购买流程,期间包括产品选购、购买、付出一系列的流程,最后直接变现,这一变现过程是非常直观快捷的,而在电商小程序中发生裂变最快的方法就是拼团,商家通过共享折扣、秒杀、红包等优惠活动的形式,促进用户裂变,更大力度的实现小程序的变现,这是最直接的可以使商家快速盈利的方式。

Among all the small programs, electronic commerce is the most direct way to realize. Friends who have done e-commerce small programs should know that users directly complete the purchase process in the small program mall, including product selection, purchase, pay a series of processes, and finally cash directly. This cash process is very intuitive and fast, and the fastest way to fission in e-commerce small programs is to assemble groups. Businessmen share discounts, killing seconds, red envelopes and other concessions. The form of activities, to promote user fission, greater efforts to achieve the realization of small programs, which is the most direct way to enable businesses to make quick profits.

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二、交际游戏小程序
II. Social Game Procedures
据数据显现,平均每10个微信小程序用户就有8个在玩小游戏,可见,在所有小程序商城的用户中,玩小程序中小游戏的用户占比在80%,这为小程序带来了巨大的流量,同时,我们可以发现,小程序游戏带来的巨大流量,也为小游戏开发者带来了巨大的商机。前不久,微信官方发布了小游戏支撑微信交际关系链的玩法,这促使小程序游戏中的道具、会员、关卡等,这些都能成为商家盈利的方式,一般来说,只要用户喜欢玩小游戏,游戏道具、会员等价格控制在合理范围内,还愁小程序不会变现吗?
According to the data, on average, 8 out of 10 Wechat applet users are playing small games. It can be seen that 80% of all the users in small program malls play small games, which brings huge traffic to small programs. At the same time, we can find that the huge traffic brought by small program games also brings huge business opportunities to small game developers. Not long ago, Weixin officially released the game to support Weixin's social relationship chain, which prompted props, members, checkpoints and so on in the game, which can become a way for businesses to make profits. Generally speaking, as long as users like to play games, the price of game props and members is controlled within a reasonable range, do they still worry that the small program will not be realized?
三、资讯类小程序
III. Informational Small Procedures
资讯类的小程序最直接的盈利方法就是内容付费。如今,我们也不难发现,现在市面上已经呈现了一大批付费类的小程序,如知乎live、十点读书等小程序,都选用的是付费的程序。而且,现在在公众号也可以完成变现,可以通过公众号绑定小程序,就能在公众号推文中嵌入付费产品的小程序贴片,这样就可以在阅读公众号时,用户直接进入小程序完成交付。对于用户来说,其实绝大多数用户还是比较倾向于小程序商城的,比较于APP的付费内容,小程序不必下载不占内存,而且界面清新简单,更直观的能找到自己所需要的内容,因此,对用户而言,小程序付费体验比APP会好很多,并且用户一旦养成使用小程序的习惯,就会形成一个从购买到运用的完美闭环。最主要的,像前期做资讯类的公众号时,会积攒大量的粉丝,通过后期的小程序,就会把自身粉丝转化为商业客户,使资讯类商家快速盈利,实现小程序变现。

The most direct way to profit from small information programs is to pay for content. Nowadays, it is not difficult for us to find that there are a large number of small payment programs on the market, such as live, 10 o'clock reading and other small programs, all choose the payment program. Moreover, now the public number can also be realized, through the public number binding small program, can be embedded in the public number tweets of paid products small program patches, so that when reading the public number, users can directly enter the small program to complete delivery. For users, in fact, the vast majority of users are still more inclined to the small program mall. Compared with the paid content of APP, the small program does not need to download and occupy memory, and the interface is clean and simple, more intuitive to find what they need. Therefore, for users, the small program payment experience will be much better than that of APP, and once users develop the habit of using small programs, It will form a perfect closed-loop from purchase to application. Most importantly, when making public numbers like information in the early stage, a large number of fans will be accumulated. Through small programs in the later stage, they will turn their fans into commercial customers, making information businesses profitable quickly and realizing small program realization.

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我们在协助很多小程序商家做小程序的过程中,发现了不少商家不太了解,如何营销才能发挥其最大的效果,因此我们都会助力商家,借助微信小程序来获取客户流量,完成有效的转化,提高企业盈利,让小白也能玩转小程序。因此,抢占先机,势必会取得巨大成功。机遇稍纵即逝,能够抓住的机遇才叫机会。
In the process of assisting many small-program businesses to do small-program, we found that many businesses do not know how to make the best use of marketing. Therefore, we will help businesses, with the help of Wechat small-program to obtain customer flow, complete effective transformation, improve corporate profits, so that Xiaobai can also play small-program. Therefore, to seize the opportunity is bound to achieve great success. Opportunities are fleeting. Opportunities that can be seized are called opportunities.

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