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定期更新网站文章有什么好处?

时间:2018.11.29 来源:http://www.weidaoshang.cn

网站文章更新的好处并不仅仅在于网站内容的填充,更是在于网站权重的积累,当网站的整体结构优化完成,内容优化就成为了核心,所以做好文章更新的好处有:
The benefits of website article updating lie not only in the filling of website content, but also in the accumulation of website weight. When the overall structure of the website is optimized, content optimization becomes the core, so the benefits of good article updating are:
1、满足用户需求。
1. Satisfy the needs of users.
企业做网站的目的就是为了吸引用户,帮助用户解决问题,建立企业的忠实粉丝。企业经常更新优质内容,帮助用户解决心中疑虑,对于用户来说,企业非常专业,提高用户对企业的信赖度,这对于后期转化成交有重要的帮助引导意义。
The purpose of enterprise website is to attract users, help users solve problems, and establish loyal fans of enterprise. Enterprises often update high-quality content to help users solve their doubts. For users, enterprises are very professional and improve the trust of users to enterprises, which is of great help and guidance significance for later conversion.
2、满足搜索引擎要求。

2. Meet the requirements of search engines.

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现在互联网网站已经够多,搜索引擎数据库负荷已经够重,近期百度升级“飓风算法”,打击恶劣采集为内容主要来源的网站,给优质原创内容更多展现机会。这就说企业坚持更新优质文章,才能受搜索引擎青睐,才能有更多的机会获得好的排名。

Now there are enough Internet websites, search engine database load has been heavy enough, Baidu recently upgraded the "hurricane algorithm" to crack down on poor collection as the main source of content websites, to provide more opportunities for high-quality original content. This means that enterprises insist on updating high-quality articles, in order to be favored by search engines, in order to have more opportunities to get good rankings.

3、充实网站价值。
3. Enhance the value of the website.
一个优质网站都有一群忠实的用户群体,怎么去吸引用户,那就得靠网站的内容,内容越有吸引力,网站价值就越高。站长们在更新文章或者产品详情页,一定要贴着用户需求走,把产品详情文案做的更细致,突出产品的特点,与同行业的优势,让用户看的明白,让用户产生认同感,后期的转化就高了。优质的内容体现企业的专业,突显出网站的价值,保留更多的忠实客户。
A high-quality website has a group of loyal users. How to attract users depends on the content of the website. The more attractive the content, the higher the value of the website. Station owners in updating articles or product details pages, we must stick to user needs, product details copy more detailed, highlight the characteristics of the product, and the advantages of the same industry, so that users can see clearly, so that users have a sense of identity, the later transformation will be higher. Quality content reflects the profession of the enterprise, highlights the value of the website, and retains more loyal customers.
4、提高蜘蛛抓取频率。
4. Increase the frequency of spider grabbing.
现在搜索引擎对优质内容越来越重视,优质内容不仅能被快速收录,还能吸引蜘蛛品牌的抓取网站内容。保持优质文章的更新,与搜索引擎蜘蛛建立友好度,提高信赖度,有助于网站权重的提升,蜘蛛的频繁访问及抓取。

Search engines are paying more and more attention to high-quality content. High-quality content can not only be included quickly, but also attract spider brands to grab website content. Maintaining high-quality article updates, building friendliness with search engine spiders and improving trust will help to enhance the weight of the website, frequent spider visits and grasp.

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在网站优化过程中,文章优化是大部分新手站长必做的一件事,为了优化而写文章、为了排名而写文章,在没有重视用户需求的情况下写一些软文推广。尽管是高度的原创内容,但是没有符合用户需求以及质量需求,最终只能够被搜索引擎而忽视,长此以往,会导致搜索引擎与用户渐行渐远,直至被用户与搜索引擎所抛弃。只有经常更新满足搜索引擎与用户的优质文章,才会引导蜘蛛深度抓取,快速收录,才会提高用户对于企业的信任度。
In the process of website optimization, article optimization is a must for most novice webmasters. Writing articles for optimization, writing articles for ranking, and writing some soft-text promotion without paying attention to users'needs. Although it is highly original content, it fails to meet users'needs and quality requirements, and can only be ignored by search engines. In the long run, it will lead to the gradual distance between search engines and users until it is abandoned by users and search engines. Only by regularly updating high-quality articles to meet the needs of search engines and users, can spiders be guided to grasp deeply and collect quickly, and users'trust in enterprises can be enhanced.

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