您好,欢迎来到济南诺商官方网站!
当前位置:首页 -> 新闻中心 -> 想做一个商场类的网站,应该怎么做?

想做一个商场类的网站,应该怎么做?

时间:2018.11.20 来源:http://www.weidaoshang.cn

自从电商的发展不断走向繁荣以来,各种商城网站在互联网上更是铺天盖地,面对竞争激烈的市场,尽管企业建设商城类的网站不能像淘宝京东那些大商城那样做得成功,但是,只要做好以下几个方面,商城类的网站前景还是美好的。
Since the development of e-commerce continues to flourish, all kinds of mall websites are overwhelming on the Internet. Faced with the fierce competition in the market, although enterprises can not build mall websites as successful as those big malls in Taobao Jingdong, as long as the following aspects are well done, the prospects of mall websites are still the same. Beautiful.
商城类的网站建设有别于其他类型的网站,毕竟此类网站关系到商品直接的线上交易,同时,与产品本身以及网站是否能带给用户购物的便利有着一定的联系,因此,围绕这几点做好网站建设工作至关重重要。
Mall website construction is different from other types of websites. After all, such websites are related to the direct online transaction of goods. At the same time, they have a certain connection with the product itself and whether the website can bring convenience for users to shop. Therefore, it is very important to do a good job of website construction around these points.
第一、解决货源

First, solve the supply problem.

商河全网营销

企业在决定建设商城网站时,必须要解决货源问题,定位好货源优势。商城类网站是电子商务的典型模式之一,面对广大的用户群,最主要的前提是保证货源充足,当用户在交易的过程中遇到退换商品的情况时,应提供及时有效的解决渠道,让用户有一定的退换空间。
When deciding to build a shopping mall website, enterprises must solve the problem of supply and locate the advantages of goods. Mall website is one of the typical modes of e-commerce. Faced with the vast user base, the most important premise is to ensure adequate supply of goods. When users encounter the situation of returning commodities in the process of trading, they should provide timely and effective solutions, so that users have certain space for returning commodities.
第二、质量保障
Second, quality assurance
通常情况下,商品质量对于喜欢网购的用户来说是衡量信任度的标准,现在的价格战已经很难打了,没有足够的运营成本,靠砸钱的都显得不靠谱,没有明显的价格优势就只能靠商品质量来取得用户的信任,上面已经提到用户在交易中可能会遇到退换商品的情况,能够提供良好的商品售后服务才能给用户提供一定的保障。
Usually, the quality of goods is a measure of trust for users who like online shopping. Now the price war has been very difficult to fight. There is not enough operating cost. It seems unreliable to spend money. Without obvious price advantage, we can only rely on the quality of goods to gain the trust of users. As mentioned above, users can only rely on the quality of goods. In the transaction may encounter the situation of returning goods, can provide good after-sales service to provide users with a certain degree of protection.
第三、商城定位
Third, location of mall
在保证好商品来源和质量之后,启动商城建设工作时,就要针对产品做好商城的定位,首先要清晰面对的市场群体是哪些,他们存在哪些消费特点,其次是针对这些用户群体设计适合的网站架构,最后是围绕用户体验设计网站布局,尤其是导航指引以及产品分类,一定要做到细致,有条不紊。
After guaranteeing the source and quality of commodities, when starting the construction of the mall, we should orientate the mall according to the products. First, we should make clear what market groups we are facing and what consumption characteristics they have. Secondly, we should design a suitable website framework for these user groups. Finally, we should design a website around the user experience. Layout, especially navigation guidance and product classification, must be meticulous and orderly.
第四、购物流程

Fourth, shopping process

商河全网营销

商城类网站的购物流程是指引用户在网站上完成交易的重要一步,有些用户并不重视这一点,整个购物流程得设计没有逻辑性,那么用户点击购买之后并不知道下一步该怎么做,进一步交易还需要通过慢慢研究才能获得更多的交易信息,浪费太多的时间,有些用户就会选择放弃购买。因此,购物流程要做到简单易懂,操作便捷,减少环节。
Shopping process of shopping mall website refers to an important step of quoting users to complete transactions on the website. Some users do not attach importance to this point. The whole shopping process has to be designed without logic. Then users do not know what to do next after clicking on the purchase. Further transactions need to be studied slowly to get more. Trading information wastes too much time, and some users choose to abandon it. Therefore, the shopping process should be simple and easy to understand, easy to operate and reduce links.
第五、安全保证
Fifth, safety assurance
用户在商城网站可以直接下单支付,有直接的金钱交易,这就关系到网站的资金安全问题,网站在建设时就要考虑好选择哪些支付方式与网站对接,保障网站的后台数据安全。一般这种网站不建议使用便宜的模板网站或者是廉价的网站建设,其存在的漏洞多,宁可多考察,花些成本做一个安全的网站。
Users can directly place orders and pay in mall websites, and have direct money transactions. This is related to the financial security of websites. When constructing websites, it is necessary to consider which payment methods should be chosen to connect with websites, so as to ensure the backstage data security of websites. Generally, this kind of website does not recommend the use of inexpensive template sites or cheap website construction. There are many loopholes in it. It is better to investigate more and spend some money to make a safe website.
当然,以上五个方面只是建好一个商城网站的前提,后期还需要靠自身的运营才能把网站发展起来,只有在运营的过程中发挥出网站的优势,才能在竞争市场上脱颖而出。
Of course, the above five aspects are only the premise of building a shopping mall website. Later, we need to rely on our own operation to develop the website. Only by giving full play to the advantages of the website in the process of operation, can we stand out in the competitive market.

商河网络公司