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通过网站运营如何提高用户活跃度?

时间:2018.11.12 来源:http://www.weidaoshang.cn

网站运营的最终目的是通过目标用户转化成网站价值,提高运营效率无非就是促进用户转化率,但是说来容易做来难,用户转化率从何谈起?不急,且听小编细细道来,增加用户活跃度则是提高网站运营效率的方法之一,那么,如何实现呢?
The ultimate goal of website operation is to transform the target users into the value of the website. To improve the efficiency of operation is nothing more than to promote the conversion rate of users. But it is easy to do, but difficult to do. Where does the conversion rate start? Not in a hurry, and listen to the details, increase user activity is one of the ways to improve the efficiency of website operation, then, how to achieve it?
有人说,网站有用户就不怕没运营,但网站吸引了用户没有活跃度,他们始终是隐形的价值,这就成了运营者心中永远的痛。对于这类用户,网站必须激发和增加他们的活跃度,才能有效达成运营效果。具体的方法可以通过三方面来实现。
Some people say that the website users are not afraid of not operating, but the site attracts users not active, they are always invisible value, which has become the perpetual pain in the operator's heart. For such users, the website must stimulate and increase their activity in order to effectively achieve operational results. Specific methods can be achieved through three aspects.
第一、吸引新用户的参与
First, attracting new users.

吸引新用户也就是网站每天吸引的新流量,主要是从两方面出发,一方面是网站的推广,只有将网站推出去,才会得到更高的关注度,最直接的推广方式则是优化网站,提高网站排名,或者付费的竞价推广,但如果想要节省成本,网站优化则是最好的选择。另一方面则是网站本身的产品体验,当用户进入网站时,吸引住用户的必然是网站的页面设计,良好的视觉效果以及符合用户需求的功能设计,这些将直接影响到用户对网站的黏性。只有引入更多的流量,才有更多的机会促成转化率。

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Attracting new users is also the new traffic that the website attracts every day, mainly from two aspects. On the one hand, the promotion of the website will get more attention only if the website is launched. The most direct way of promotion is to optimize the website, improve the ranking of the website, or pay for the promotion of competitive bidding, but if you want to save money. This website optimization is the best choice. On the other hand, it is the product experience of the website itself. When users enter the website, it is the page design, good visual effect and functional design that will attract users. These will directly affect the stickiness of users to the website. Only by introducing more traffic will there be more opportunities for conversion.
第二、激发不活跃用户
Second, stimulate inactive users
当用户对你的网站产生兴趣时,他们会暂且保留和关注,但在网站上总是悄悄地来,悄悄地走,然而对于网站来说是种危险信号,稍不留神,用户就流失了,这时,网站就要采取激发措施,让用户和网站之间彼此有存在感。比如,设置网站登录奖励措施,签到即可获得积分用于奖品兑换,这样用户登录网站便会更加积极,而网站在用户的签到下能感受到用户的行为,再者就是开放社区平台,能够让用户在某些区域自由发表言论,嵌入社区营销模式,以活跃用户带动不活跃用户。

When users are interested in your website, they will temporarily retain and pay attention to it, but they always come quietly and walk quietly on the website. However, it is a dangerous signal for the website. If they are not careful, the users will lose. At this time, the website should take stimulating measures to let users and the website have a sense of existence with each other. For example, setting up incentives for website login, users can get points to exchange prizes when they sign in, so that users can log in to the website more actively, and the website can feel the user's behavior under the user's sign-in, and the other is to open the community platform, allowing users to express their views freely in certain areas, embedded in the community marketing model. In order to drive inactive users with active users.

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第三、留住老用户
Third, retain the old users.
所谓老用户必然是已经存在转化率的一群用户,增加他们的活跃度比起上面两种方式所耗费的成本要低,毕竟他们与网站之间有着较高的信任度,那要怎样留住他们呢?一般是采用各种新颖的营销活动让他们有兴趣参与,例如此次消费将获得免费券,但仅限于下次消费使用诸如此类的活动,另外还可以通过不断更新产品或者产品多样化以满足用户更广泛的需求,对老客户实施优惠措施,尽可能营造老客户口碑。针对这些老用户,最重要的是保证产品质量和服务,让他们愿意主动再次光顾网站。
The so-called old users must be a group of users who already have conversion rate. The cost of increasing their activity is lower than that of the above two ways. After all, they have a high degree of trust with the website. How to retain them? Generally, they are interested in participating in various new marketing activities, such as free vouchers for this consumption, but only for the next consumption. In addition, they can also implement preferential measures for old customers by constantly updating products or diversifying products to meet the broader needs of users. It can create old customers' reputation. For these old users, the most important thing is to ensure product quality and service, so that they are willing to take the initiative to visit the website again.
增加用户活跃度,实际上也就是在增加用户数量提升网站访问量的同时与现有的用户之间发生互动,有助于网站提高用户体验,让目标客户和潜在客户被促成转化率,从而有效地提高网站运营效率和实现最终的价值。
Increasing user activity, in fact, is to increase the number of users and increase the number of visits to the website while interacting with existing users, which helps to improve the user experience of the website and enable target customers and potential customers to be transformed, thus effectively improving the efficiency of the website operation and achieving the ultimate value.

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