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模板建站对后期的SEO优化有影响吗?

时间:2018.11.08 来源:http://www.weidaoshang.cn

互联网时代兴起,很多传统企业也逐渐有了互联网意识,对于公司的网络门面,企业官网的需求日益加剧,这也使得很多的网站建设公司多了一份盈利的收入。但由于企业网站的功能要求不高且为了增加竞争优势、降低成本的考虑很多建站公司就会选择使用既定的网站模板来完成网站建设,那么很多朋友的问题就来了,用模板建设的网站利于后期的seo优化排名吗?
With the rise of the Internet era, many traditional enterprises have gradually become aware of the Internet. For the company's network facade, the demand for corporate official networks is increasing, which also makes a lot of website construction companies more profitable income. But because of the low functional requirements of enterprise websites and in order to increase competitive advantage and reduce costs, many websites construction companies will choose to use the established website template to complete the website construction. So the question of many friends comes. Does the website constructed with template help to optimize the ranking of SEO in the later stage?
其实我们做任何事情都应该要有反向思维,也就是以目标为导向从而决定要不要做这件事情,要如何做这件事。企业建设自己的网站,目的自然是树立品牌效应,从网络渠道获得更多的曝光。有了这个终极目标作为导向,那么我们建设的网站自然就要对搜索引擎友好,更要符合seo规范。不然即使网站做的再好看,上线发布以后没有排名和流量,最终也只是自娱自乐罢了,花了冤枉钱,还不如不做。

In fact, we should have reverse thinking in everything we do, that is, we should aim at deciding whether or not to do it and how to do it. Enterprises build their own websites, the purpose of which is naturally to establish brand effect and gain more exposure from network channels. With this ultimate goal as a guide, the website we build naturally needs to be search engine friendly, more in line with the SEO specification. Otherwise, even if the website is doing better, there will be no ranking and traffic after it is published online, and ultimately it will only be self-entertainment. It would be better not to do so after spending unjust money.

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这里回归我们本篇的主题,模板网站是否利于seo优化排名呢?其实网上很多的模板,不论免费的还是收费的,设计精美大方的比比皆是,而且小编也仔细看过很多,有不少也是非常适合做seo优化的。那是不是就是说这些网站模板都可以拿过来直接用呢?这一点小编并不能很肯定的回答你。之所以不确定,正是因为使用这些模板的网站实在是太多了。要知道搜索引擎相比那些重复使用率高的镜像网站,它更青睐于一些独特新颖的且原创度体验感更高的网站。相同模板的网站不光用户会产生审美疲劳,搜索引擎也会。如果你的竞争对手从网站建设上就胜你一筹的话,那可真就是输在起跑线上了。
Here we return to the theme of this article. Is template website conducive to SEO ranking optimization? In fact, there are many templates on the Internet, whether free or charged, with exquisite and generous design everywhere, and Xiaobian has carefully looked at many, many are also very suitable for SEO optimization. Does that mean that these website templates can be used directly? This is not a definite answer to you. The reason for this uncertainty is that there are too many websites that use these templates. It is important to know that search engines prefer some unique, novel and original sites to mirror sites with high reuse rate. The same template website will not only cause users' aesthetic fatigue, but also search engines. If your competitors outperform you in website construction, they are really losing the starting line.
再有一点便是这模板网站的安全性能问题。网上很多的模板,因为开发人员只注重外观设计上是否美观,而却更多的忽略了在代码层面应尽可能避免的安全漏洞,再加上很多的企业主为了贪图便宜选择了不太正规的的服务器供应商,导致网站一上线就出现被挂马被黑,网站打开速度慢甚至压根打不开的情况。这更让网站的seo优化排名难上加难。

Another point is the safety performance of this template website. There are many templates on the Internet, because developers only focus on the appearance and design, but ignore the security vulnerabilities that should be avoided at the code level as much as possible. In addition, many entrepreneurs choose irregular server suppliers for the sake of cheapness, which leads to the website being hacked as soon as it comes online. Web sites are slow to open or even impossible to open. This makes website SEO ranking more difficult.

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综上所述,小编要总结一波了。好的开始是成功的一半,如果建站的终极目标是为了在搜索引擎上获得更好的排名和展现,那选择原创型模板自然要比千篇一律使用的模板网站的长期使用效果要好得多。现在百度大力度推出熊掌号,又表明在2020年将把80%的搜索流量分发给熊掌号,可见搜索引擎对于原创的支持力度有多大,原创不仅仅体现在网站内容上,更体现在网站的整体设计架构上。而且建设网站更要考虑网站的安全和性能。安全性很差而且性能很差的网站,即时seo优化人员的功力很强,也会让网站的排名效果功亏一篑。所以模板网站建设是否有利于seo优化大家心里有答案了吗?
To sum up, the Xiaobian must be summed up. A good start is half the battle. If the ultimate goal of building a website is to get better ranking and display on search engines, it is naturally much better to choose original templates than to use the same template website for a long time. Now Baidu vigorously launched Xiongzhang, which also shows that 80% of the search traffic will be distributed to Xiongzhang in 2020. This shows how much support the search engine has for the original, which is not only reflected in the content of the website, but also in the overall design framework of the website. Moreover, website building should consider the safety and performance of the website. Sites with poor security and poor performance, even if the SEO optimizers have a strong ability, will also make the ranking effect of the site lose a lot. So template website construction is conducive to SEO optimization, do you have an answer?

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