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怎么将网站的优化效果提高明显?

时间:2018.11.06 来源:http://www.weidaoshang.cn

优化的工作当中关键词的部分是重要的,当然关于这一部分的优化方法步骤,网上有着极其详细的经验分享,但是关键的地方就在于优化,好的这些关键词可不可以让用户买账呢?他们的点击率是不是会比之前的展现量还要少呢?所以从这些问题出发,必须要先了解到的就是用户在搜索时的习惯以及行为。那么,从哪些方面才能够知道呢?
The key words are important in the optimization work. Of course, there is a very detailed experience sharing on the Internet about this part of the optimization methods and steps. But the key is optimization. Can these keywords make users buy them? Will their clicks be less than before? Therefore, from these problems, we must first understand the user's search habits and behavior. Then, from what aspects can we know?
1、用户对关键词的搜索

1, user search for keywords.

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其实用户对于关键词的搜索就是在搜索栏当中输入的实际关键词,这种通过资源后台都是能够查得一清二楚的。如果可以了解到用户在搜索时的关键词,就能够过滤掉一些使用过程中比较低频率的词,这样就可以选择到更加不错的关键词,也就达到了优化的目的。
In fact, the user's search for keywords is the actual keywords entered in the search bar, which can be found clearly through the resources background. If you can understand the keywords of users in search, you can filter out some words with lower frequency in the process of use, so you can choose better keywords, which also achieves the purpose of optimization.
2、内部关键词
2, internal keywords
在知道用户搜索时候的实际关键词之后,就需要对网站内部的一些关键词进行优化了,如果用户搜索栏里面输入的内容跟网站内部设置的关键词内容恰好相通,那就等于是在无形当中增加搜索量以及点击量,这样就可以更好地达到优化的目的,这种工作的优化效果会比之前盲目的优化行为好太多。

After knowing the actual keywords when users search, they need to optimize some of the keywords inside the website. If the content entered in the user search bar coincides with the content of the keywords set inside the website, it is equivalent to increasing the search volume and click volume invisibly, so that it can be better. To achieve the purpose of optimization, the optimization effect of this kind of work will be much better than that of blind optimization.

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3、流量来源
3. Traffic source
一个网站的流量必须要知道是从哪些平台上面获得的,所以绝大多数的流量基本上都是通过搜索引擎获得的,虽然不能够代表全部,但是已经占走了一大部分,所以对于一个具有汇总性的搜索平台来说,虽然对于用户的精准定位很难做到,但是如果能做到精准投放,那也绝对是事半功倍的结果。
The traffic of a website must know which platform it is from, so the vast majority of the traffic is basically obtained through search engines, although it can not represent all, but it has taken up a large part, so for a aggregate search platform, although it is precise for users. Bits are hard to achieve, but if they can be delivered accurately, that will be the result of twice the result with half the effort.
从以上这几点之外,如果可以对用户在访问的过程当中经历的流程进行考察,就能够更好地完成用户习惯了解,从中我们可以非常清楚地了解到用户比较喜欢哪个环节,通过它停留的时间,而判断哪个环节需要进行提升,这样用户的喜好就可以反映出来。那么调整的过程中就可以更加有目的,有针对性。总而言之网站的优化工作都是希望可以获得一个更好的排名,牢记这点总不会有错。
In addition to the above points, if we can examine the process that users experience in the process of access, we can better understand the user's habits, from which we can clearly understand which link users prefer, through the time it stays, and determine which link needs to be upgraded. User preferences can be reflected. Then the adjustment process can be more purposeful and targeted. All in all, the optimization of the website is to get a better ranking, remember that there is no mistake.

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