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网站优化的方法真的停滞不前了吗?

时间:2018.11.05 来源:http://www.weidaoshang.cn

任何事物都在不断进化发展的,尤其是互联网的发展速度惊人,然而,细心的站长会发现,有一项技术却一直处于停滞状态,准确的说,从移动互联网兴起后,这项技术发展似乎到了瓶颈,经常运营网站的人看我写到这,很清楚的明白,这个技术就是网站SEO优化。
Everything is constantly evolving and developing, especially the Internet. However, careful webmasters will find that there is a technology that has been stagnating. To be exact, since the rise of the mobile Internet, the technology seems to have reached a bottleneck. People who often run websites can see that I wrote about it very clearly. Chu understands that this technology is the website SEO optimization.
网站SEO优化,早在几年前十分流行,不说这个技术如何,就是做SEO培训的,一年也能收获不少真金白银,而如今,大量的网站依旧存在,运营网站的人也不少,而关于SEO优化的新技术,却鲜有亮点。

Website SEO optimization, as early as a few years ago, is very popular, not to mention how this technology is, is to do SEO training, a year can also harvest a lot of real gold and silver, but now, a large number of websites still exist, many people operate the site, and on the new technology of SEO optimization, but there are few bright spots.

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搜索了一个百度,“SEO优化新技术”,有一个百家号写了一篇“2017年SEO优化三个新技术”,点击这篇文章浏览了一下,大概是新瓶装旧酒,无非是在内容、链接上的泛泛而谈,这篇文章除了标题,其他都在扯,根本没有啥干货了!
Search for a Baidu, "New Technologies for SEO Optimization", a hundred companies wrote an article "Three New Technologies for SEO Optimization in 2017". Click on this article to browse. It is probably old wine in new bottles. It is just a general discussion on content and links. This article is talking about nothing but the title. Now!
估计实在是没有啥可写的,关于SEO优化的新技术,没有人再来一篇“2018年SEO优化新技术分享”之类的文章,如今2018年马上就要过去了,看来这样的文章不会出现了,而SEO每日一贴在今年年初发了一篇关于SEO优化的文章,不是新技术,而是带有一点悲观的情绪,这篇文章的标题大概是“SEO优化还能持续多久”,虽然,文章最后报以乐观的态度,但是,却很难让人乐起来。
It is estimated that there is really nothing to write about the new technology of SEO optimization. Nobody will write another article like "Sharing the new technology of SEO optimization in 2018". Now 2018 will be over soon. It seems that such an article will not appear, and the daily post of SEO published an article on SEO optimization at the beginning of this year, not new. Technology, but with a little pessimistic mood, the title of this article is probably "how long can SEO optimization last". Although the article is finally optimistic, but it is difficult to make people happy.

大家知道,SEO优化主要是针对搜索引擎而言的,而国内的搜索引擎老大百度,如今“不务正业”,开始搞无人驾驶汽车,而对于搜索引擎,却面对的自媒体的威胁,一方面在江湖盛传成立了“打头办”。另一方面也在走自媒体之路,百家号不够,又搞了一个熊掌号,而且给予很高的权重,尤其是在后者,发文几乎直接秒收录,但是,却不让带网站链接,这就纠结了,网站如果做好SEO优化的外链?

As you know, SEO optimization is mainly aimed at search engines. Baidu, the leader of the domestic search engine, is now "doing nothing serious" and starting to build driverless cars. However, for search engines, it is faced with the threat of self-media. On the one hand, Baidu, the leader of the domestic search engine, has established a "leading role" in the world. On the other hand, they are also taking the road from the media. There are not enough numbers, and they have made a bear's paw, and they give a high weight. Especially in the latter, the posts are collected almost directly in seconds, but they are not allowed to link with the website. This is a tangle. If the website does a good job in the external chain of SEO optimization?

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一方面是面对移动端出现的新产品,削弱了网站的作用,另一反面,搜索引擎推出的产品,又不让网站沾边,似乎网站的发展和运营到了一个瓶颈,甚至是“爷爷不爱,奶奶不疼”,于是就很少人再去研究SEO优化技术了!
On the one hand, new products on the mobile side weaken the role of the website. On the other hand, the products launched by search engines do not touch the website. It seems that the development and operation of the website has reached a bottleneck, even "grandpa does not love, grandma does not love", so few people go to study SEO optimization technology any more.
真的是这样吗?我们可以看两个有趣的现象,一方面,用百度搜索“SEO”,无人做竞价广告,而另一方面,用百度搜索“网站建设”,热火朝天,首页竟然有五家网站建设公司做广告。这说明了一个问题,网站需求量依旧大,而如何用SEO优化运营网站,则已经很成熟了!
Is that true? We can see two interesting phenomena. On the one hand, no one does bidding advertisement with Baidu search "SEO", and on the other hand, with Baidu search "website construction", there are five websites construction companies advertising on the home page. This shows a problem, the demand for websites is still large, and how to optimize the operation of websites with SEO, it is already mature!
只要有网站在,就需要运营,就需要推广,而推广的一个重要渠道就是搜索引擎,而想要从搜索引擎获得流量,就得有一个好的排名,如果不想直接给搜索引擎钱的话,依靠自然排名,那就离不开SEO优化。
As long as there are websites, they need to operate, they need to promote, and an important channel for promotion is the search engine, and if you want to get traffic from the search engine, you have to have a good ranking. If you don't want to give money directly to the search engine, relying on natural ranking, you can't do without SEO optimization.
那为什么没有新的SEO技术分享呢?我们可以理解为SEO优化已经很成熟了,大家掌握的基本差不多,无非是站内做内容,站外做链接而已,然后加上一个强大的执行力,这些基本就够了,那些什么网站架构、首页描述、标题1、标题2……这些看似很玄妙的技术问题,似乎根本不是SEO技术人员的事情,更多是是网站建设的问题。
So why don't we share new SEO technology? We can understand that SEO optimization is already mature. We have almost the same basic knowledge. It's just to do content on the site, link outside the site, and then add a strong executive force. These are enough. What kind of website architecture, home page description, Title 1, Title 1? 2... These seemingly mysterious technical problems seem to be not the matter of SEO technicians at all, but rather the problem of website construction.
当一个网站设计的很完美的时候,对于SEO优化技术人员来说,不需要对网站结构优化花费多少心思,而更多的是在内链和外链组合上发力,这其中肯定有技巧,当然,是秘而不宣的,需要在长期的网站运营中慢慢领悟!
When a website design is perfect, for SEO optimization technicians, there is no need to spend much effort on the optimization of website structure, but more efforts are made on the combination of internal and external chains, which must be skilled. Of course, it is tacit, and needs to be slowly understood in the long-term operation of the website! 

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