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如何正确使用锚文本链接?

时间:2018.10.16 来源:http://www.weidaoshang.cn

在网站SEO过程中锚文本链接策略主要取决于给定关键字短语的竞争程度。关键词短语越具竞争力,链接构建策略就越需要多样化。将关键字丰富的锚文本链接作为链接构建的主要方法,可能会对搜索引擎产生不自然的影响。如果所有链接都包含相同的锚文本,则更有可能的是结果判定为作弊,保持各种链接或混合使用的锚文本是好方法。
In the process of Web site SEO, anchor text link strategy mainly depends on the degree of competition of a given keyword phrase. The more competitive the phrase is, the more diversified the link building strategy is. Using keyword-rich anchor text links as the main method of link construction may have an unnatural impact on search engines. If all links contain the same anchor text, it's more likely that the result will be cheated, and it's a good idea to keep the various links or mix them up.
1、锚文本比例
1. Anchor text ratio

通过更自然的链接构建策略建立,应该包括大约40%左右的确切关键字短语作为锚文本,另外20-30%是关键词短语密切相关。有大约15-20%的人指向URL作为锚文本,然后是一些杂项短语。当更改锚文本时,防止在80%或更多链接中使用一个主要关键字短语的问题。

A more natural link-building strategy should include about 40% of the exact keyword phrases as anchor text, and 20-30% of the keyword phrases are closely related. About 15-20% of people point to URL as anchor text, and then some miscellaneous phrases. When changing anchor text, prevent the use of a primary keyword phrase in 80% or more links.
采用两种方法的可能性和推荐方法,随着时间的推移建立将产生更容易的排名和生成资源的能力,可以更容易地用于构建相关关键字短语的结果,而不必依赖于从头构建。
The possibilities and recommendations of both approaches will build over time the ability to rank and generate resources more easily and can be easily used to build the results of related keyword phrases without having to rely on the build from scratch.

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2、选择合适的锚文本位置

2, choose the appropriate anchor text position.
一些网站文章目录文章正文或页脚部分中的链接,可以有效地创建和跟踪,以便了解在接下来的文章中应该使用哪些锚文本。预测内容并设计可能的结果,并且可以很简单,特别是如果关键字短语目标没有过度竞争。
Links in the article body or footer section of some site article catalogs can be effectively created and tracked to understand which anchor text should be used in subsequent articles. Predicting content and designing possible results can be simple, especially if the keyword phrase target is not overly competitive.
3、避免大规模锚文本链接
3, avoid large-scale anchor text links.
虽然锚文本使用没有限制,在任何一种情况下,链接都会有所不同。可以对传入的锚文本进行轻微设计,可以做链接测试,根据用户的点击情况来做后续的锚文本调整,用户喜欢点击的方式来进行设置。
Although there are no restrictions on the use of anchor text, links are different in any case. You can design the incoming anchor text slightly, you can do link testing, according to the user's Click to do the following anchor text adjustment, the user likes to click the way to set.
4、锚文本反向链接

4, anchor text reverse link

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反向链接多年来一直是网站SEO优化的基础,另一个来源的链接加强百度权重值,但是也增加了作弊的情况,所以后来百度取消的对外链的权重加成,权重值不再是主要依据。网站尝试从更有权威的外部来源获取链接,这种有效的推荐还是比较有利的。
Backlinks have been the basis of SEO optimization for many years, another source of links to strengthen the weight of Baidu, but also increased the cheating situation, so Baidu cancelled the weight of the external chain, weight value is no longer the main basis. Websites try to get links from more authoritative external sources, and this kind of effective recommendation is more advantageous.
除了锚文本,还有传统的搜索排名因素,例如页面速度,内容相关性和页面权限之外,搜索引擎还使用关于用户的信息,浏览历史和位置,来提供个性化搜索。网站SEO优化的目标是获得搜索结果的展示,成功控制搜索的页面会获得更多流量,而且当用户点击其页面时,除了确保流量数据准确无误并以私密或隐身模式,通过扫描网页内容的相关性,使用个性化锚文本和更快的网页速度来增强网络用户的体验。
In addition to anchor text, there are traditional search ranking factors, such as page speed, content relevance, and page privileges. Search engines also use information about users, browsing history and location to provide personalized search. The goal of website SEO optimization is to obtain the display of search results. Successful control of search pages will lead to more traffic. When users click on their pages, in addition to ensuring the accuracy of traffic data and in private or stealth mode, by scanning the relevance of the content of the page, personalized anchor text and faster page speed can be used. To enhance the experience of network users.

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