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关于微信小程序的裂变,快来了解!

时间:2018.09.04 来源:http://www.weidaoshang.cn

裂变用户对于我们来说是一个非常大的难题,几乎所有商河做网站小程序的运营都在纠结这个问题,并且在思考裂变的套路。小程序裂变是指通过微信内部的裂变把精准的流量吸引到小程序里,再通过多种方式再裂变,最后达到变现的目的。
Fission users are a big problem for us, and almost all of the small programs are running around this problem and thinking about fission routines. Widget fission refers to the internal fission of Wechat to attract accurate flow to the widget, and then through a variety of ways to fission, and finally achieve the purpose of cash.
大家都知道小程序最值钱的东西就是用户,因为只有用户才能够替你把商品贩卖出去,只有有了用户才能够做到产品的变现,才能做到一个企业影响力的提升。裂变用户对于我们来说是一个非常大的难题,几乎所有小程序的运营都在纠结这个问题,并且在思考裂变的套路。
Everyone knows that the most valuable thing is the user, because only the user can sell goods for you, only with the user can achieve the realization of the product, to achieve a corporate influence. Fission users are a big problem for us, and almost all of the small programs are running around this problem and thinking about fission routines.
小程序裂变的四种方式,分别是:
The four ways of small program fission are:
1、活动裂变
1, activity fission
2、朋友圈裂变
2, the circle of friends fission
3、功能裂变
3, functional fission
4、社群裂变
4, community fission
这四种裂变可以说是小程序裂变的四种基础方式,只要大家有小程序,就可以用这四个方式来运作。在这四种方式里,活动裂变、朋友圈裂变和社群裂变都是小程序上线之后立刻就可以做起来的事情,但是“功能裂变”建议大家在小程序开发阶段就做好,也就是说在开发小程序的时候,就把裂变功能想好,再去开发。在此小编着重说一下功能裂变以及朋友圈裂变!
These four fissions can be said to be the four basic modes of small-program fission, as long as everyone has small procedures, you can use these four modes of operation. In these four ways, activity fission, friend fission, and community fission are things that can be done immediately after the widget is launched, but "functional fission" suggests that you do it well in the development phase of the widget, that is, when you develop the widget, think about fission and then develop it. Let's talk about functional fission and fission of friends circle here.
功能裂变的八种玩法:
Eight ways to fission:
第一:社交立减金
First: social networking benefits.
这个其实是最快的,它是腾讯自带的一个功能,跑起来会非常的流畅,而且大家自己的接受度也会比较高。
This is actually the fastest, it is a function of Tencent itself, will run very smoothly, and everyone's own acceptance will be higher.
第二:小程序码
Second: small program code
也就是我们用小程序来做裂变,这个肯定是最直接和方便的,而且可以入侵到朋友圈

That is, we use small programs to do fission, which is certainly the most direct and convenient, and can intrude into the circle of friends.

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第三:拼团功能
Third: teamwork
这个可能比较针对的是电商类和餐饮类。
This may be more targeted at electric business and catering.
第四:分销、团购
Fourth: distribution and group buying
这两个也是电商和餐饮类可能比较适合。
These two are also suitable for business and catering.
第五:抽奖
Fifth: lucky draw
小程序其实都可以做。
Small programs can actually be done.
第六:砍价
Sixth: bargain
砍价这个功能它确实是最近跑得非常好,像拼多多,就已经在玩了,但是也因为砍价这个裂变效果太好,所以腾讯在回收转发的回调接口。
Bargaining is a function that has been running very well lately, like fighting a lot, has been playing, but also because bargaining this fission effect is too good, so Tencent in the callback interface in the recovery and forwarding.
第七:社交立减金
Seventh: social networking benefits
比如说我们点开一个小程序,然后就弹出一个优惠券,通过分享可以获得立减。
Let's say we click on a small program, and then pop up a coupon, which can be offered by sharing.
朋友圈的小程序裂变其实是一个不直接,但效果会非常好的方法,通过小程序的朋友圈海报在做裂变.所以说小程序虽然不能直接进朋友圈,但是小程序可以通过朋友圈做裂变,只是要转换一次的裂变方式。比如说是一篇文章我在文章里植入一个小程序码或者是植入一个小程序的二维码,然后把这这篇文章分享到朋友圈,就相当于我的小程序被分享到了朋友圈。或者带小程序码的海报
The Friendship Splitter is actually an indirect, but very effective way of splitting through the Friendship Splitter poster. For example, an article in which I insert a small program code or two-dimensional code into a small program, and then share this article with a friend circle, is equivalent to my little program being shared with a friend circle. Or a poster with a small program code.
小程序码的海报其实做起来也比较简单,有美工找美工,没有美工找创客贴,然后这样的海报发到朋友圈,只要有人扫码,然后就对方再进行确认的话,你就可以获得一个新用户了。
The little code poster is also easy to do, with artists looking for artists, no artists looking for band-aid, and then sent to a circle of friends, as long as someone sweeps the code, and then confirms the other party, you can get a new user.
我们的经典老套路了,不光是小程序的裂变,APP的裂变也可以,公众号的裂变也可以就是集赞活动,把我的小程序码放到朋友圈,然后多少多少个赞,然后可以换什么什么礼品。这个大家可以自由发挥,而且是已经被确认它是可复制,而且打法是非常清晰的。大家直接用起来就好了,也不用去考虑太多。

Our classic routine is not just the splitting of apples, but also the splitting of apples, or the splitting of public numbers, putting my little code in a circle of friends, how many compliments, and what gifts you can exchange. This one is free to play, and it has been confirmed that it is replicable, and the play is very clear. You can just use it directly, and you don't have to think about it too much.

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