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现在潮流的发展告诉你,小程序必须要趁早!

时间:2018.08.29 来源:http://www.weidaoshang.cn

商河做网站微信是一个超级APP,有着超级社交生态,同样集内容、支付、活动与游戏等多层次化生态。而微信小程序背后是移动社交生态的API化,是社交电商的一体化,解决用户需求的一站式解决。
Wechat is a super APP, with a super social ecology, the same set of content, payment, activities and games and other multi-level ecology. And behind Weixin applet is the API of mobile social ecology, the integration of social e-commerce, one-stop solution to solve user needs.
1、小程序与APP关系变化
1, the relationship between small program and APP
一年前,微信小程序被行业认为,即将成为颠覆APP的产品,那时,外界普遍认为,小程序将把APP逼上绝境。今天,小程序做到了,但却是以一种互惠互利的方式展开。这也就意味着,任何一个APP都必须要做小程序,否则,就意味着放弃了微信10亿的流量,你的同行,将站在微信这一巨人的肩膀上,迅速把你甩开,你甘心放弃吗?
A year ago, Weixin widgets were considered by the industry to be the product of the uprising of APP, when it was widely believed that the widgets would push APP to the brink. Today, the applet has been done, but it develops in a mutually beneficial way. This also means that any APP must do a small program, otherwise, it means to give up the Weixin 1 billion traffic, your peers, will stand on the Weixin giant's shoulders, quickly throw you away, you are willing to give up?
2、小程序与公众号的关系变化
2, the relationship between minor procedures and public numbers.
一年前,小程序和公众号是分开的个体,分别独立运行。但今天,一个小程序可以绑定500个公众号,一个公众号可以绑定13个小程序。更重要的是,小程序的产品、活动,可以无缝接入公众号文章,让公众号引流到小程序,双重沉淀粉丝。强调“使用和服务”的小程序,能够补足公众号的功能,两者关系更紧密,相辅相成。
A year ago, small programs and public numbers were separate individuals, running independently. But today, a small program can bind 500 public numbers, and a public number can bind 13 small programs. More importantly, small program products, activities, can seamlessly access the public document, so that the public number drained to the small program, double precipitation fans. Small procedures that emphasize "use and service" can complement the functions of public numbers, which are more closely related and mutually reinforcing.
3、小程序订阅权限之变
3, small program subscription rights change
一年前,小程序没有推送信息的功能,这也是与公众号最大的区别。那时的小程序就像一个网站,只有访问量,没有粉丝数。如今,小程序开放了推送能力,在用户同意的前提下,可以进行信息推送,对内容媒体型小程序,可谓福音。
A year ago, the small program did not push the information function, which is the biggest difference from the public number. At that time, the small program was like a website, with only the amount of visits and no fans. Today, small programs open the push capability, with the user's consent, information can be pushed, the content of media-based small programs, is a blessing.
4、小程序搜索变化
4, small program search changes
最开始,小程序是不支持模糊搜索的,到今天,小程序不仅支持模糊搜索,更支持添加服务直达,品牌,服务内容等词来增加客户来源。
At first, the widget did not support fuzzy search. Today, the widget not only supports fuzzy search, but also adds words such as service direct, brand, service content to increase customer sources.
小程序注册为什么要趁早?

Why do small programs register as early as possible?

商河做网站

发现了吗?这两种关键词搜索区别很明显,之前的关键词搜索是查询,现在的则是转化!小程序的核心不就是转化吗?
Have you found it? The difference between the two keyword search is obvious, the previous keyword search is query, now is the transformation! Is not the core of small program transformation?
2、用户常用的精准推荐:只要用户使用过其中一款小程序后,之后的每一次搜索,都会优先显示用户使用过的小程序。即使删除历史记录,下次搜索时,依然显示用户最后一次使用过的小程序。
2. User's commonly used precise recommendation: as long as the user has used one of the small programs, after each search, will give priority to the user used small programs. Even if you delete history, the next time you search, you still show the last applet that the user has used.
即然如此重要,企业就应该提前布局:
It is so important that enterprises should plan ahead:
1、成为“直达一分子”? 活跃度要高
1, become a "direct one"? High activity
据官方消息,DAU(日活跃用户数量)超过500且满足以下条件,符合“功能”范畴的小程序,会收到内测邀请:
According to the official news, DAU (number of active users per day) more than 500 and meet the following conditions, meet the "functional" category of small programs, will receive an invitation to test:
小程序不属于游戏、医疗、社交、商家自营、电商平台、资讯等范围;
Small programs do not belong to games, medical treatment, social networking, business self-management, e-commerce platform, information and so on.
小程序已关联公众号,且主体一致;
The small program has been associated with the public number and the main body is consistent.
对应公众号已进行微信认证。
The corresponding public number has been certified by WeChat.
2、早期红利,尽早抢占
2, early dividends, seize as early as possible.
从目前测试来看,每个关键词最多也就3个小程序提供服务。这相当于企业有三分之一的机会露出。在微信这个月活达10亿用户的生态中,这个曝光量非常可观。所以,只要收到邀请,不要犹豫,立即添加。
From the current test, each key word can provide services to 3 small programs at most. This is equivalent to a 1/3 chance for companies to show up. In WeChat's ecosystem of 1 billion users this month, the exposure is very impressive. So, as long as you receive the invitation, do not hesitate to add it immediately.
3、线下、线上要无缝连接
3, offline, online to seamless connection
现在已上线“功能直达”的小电充电小程序,在这上次内测中,用户通过搜索“充电”即可获得小电充电的服务,对小程序带动的效果十分显著,目前日订单超过100万单。但是他们也很注意线下的配合,2018年小电充电将继续全场景布局,做到让用户随处可见小电的设备。
Now on-line "function direct" small charge program, in this last internal test, users can search "charge" to get small charge service, the small program drive effect is very significant, the current order of more than 1 million units a day. But they also pay attention to offline coordination, small charge in 2018 will continue to be full scene layout, so that users can see small power devices everywhere.
所以商家开发微信小程序要趁早,尽早的抢占微信小程序的市场,为自己带来更多的客户。
Therefore, the merchants to develop Weixin applets to take advantage of the market as early as possible, to bring more customers for themselves.

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