您好,欢迎来到济南诺商官方网站!
当前位置:首页 -> 新闻中心 -> 电商之所以选择小程序是因为这十个优点(下)

电商之所以选择小程序是因为这十个优点(下)

时间:2018.08.02 来源:http://www.weidaoshang.cn

理由六:更多的流量来源商河网络宣传
Reason six: more traffic sources
在 H5 商城时代,真正做微商挣到钱的人无非两类:
In the era of H5 mall, there are two kinds of people who really earn money from micro businesses.
第一类人难免存在违规,或者是把熟人坑了一把。
The first kind of people is inevitably irregularities, or a hole in acquaintances.
第二类则多依赖大的自媒体、公众号。他们之所以可以从电商那里获益,原因在于它有源源不断的「一次性消费」流量,比如通过爆款文章、公众号底部 tab,或者文章内的二维码。但用户一旦关掉,就很难再找到入口,很难产生重复购买。另外,也有些人会把用户引导到天猫、京东上来完成购买。
The second category relies heavily on large media and public numbers. The reason they can benefit from e-commerce is that it has a continuous "one-time consumption" flow, such as a bursting article, a tab at the bottom of a public number, or a two-dimensional code in the article. But once the user is turned off, it is difficult to find the entry again, it is very difficult to produce repeat purchase. In addition, some people will guide users to Tmall and Jingdong to complete the purchase.
小程序现在提供了很多免费的流量入口,比如「好友」、「社群」、「附近的小程序」等,小程序与公众号的关联也更为完美,小程序嵌入公众号的方式也让用户的整个阅读体验不一样,交易流程也更为顺畅。
The applets now provide a lot of free traffic entrances, such as "friends", "community", "nearby small programs," and so on. Small programs are more associated with public numbers. The way small programs are embedded in public numbers also make the entire reading experience of the user different, and the transaction flow is more smooth.
理由七:“搜索广告”与“公众号插播小程序”
Reason seven: "search advertisement" and "public number inserting small program"
在付费流量没有打开之前,微信小程序商城更适合作为电商企业的用户蓄水池,引导老顾客在小程序商城完成购买,降低交易成本(微信支付费率0.6%),同时还可以借助微信社交关系链进行拉新。
Before the pay flow is opened, the WeChat small program business city is more suitable for the user's cistern of the business enterprise, guides the old customers to complete the purchase in the small program business city, reduces the transaction cost (the WeChat payment rate 0.6%), and can also draw up the new WeChat social relations chain.
待上面两种测试中的广告模式上线后,小程序电商除了群、好友、附近小程序等基础的流量来源外,还可以通过付费获取用户。电商企业只需要比较微信与其他 B2C 平台获取用户的成本,就能得出最优的选择。
After the advertising mode of the above two tests is online, the small program is able to get users by paying in addition to the source of the base traffic, such as the group, the friends, the nearby small programs and so on. Business enterprises need to compare WeChat and other B2C platforms to get users' cost, so that they can get the best choice.
至此,微信流量和变现将逐渐实现分离,电商企业只需要专注电商业务,把内容交给自媒体,而自媒体也可以选择专注内容。
At this point, WeChat traffic and cash will be gradually separated, e-commerce enterprises only need to focus on e-commerce business, the content to the media, and the media can also choose to focus on content.
理由八:用户使用率高,涉及范围广
Reason eight: the user has a high rate of use and involves a wide range of areas.
微信作为国民应用,生态已非常完善,无论是城市用户、农村用户,成年人还是未成年人,都无需再做用户教育。
Wechat as a national application, the ecology has been very perfect, whether urban users, rural users, adults or minors, do not need to do user education.
此外,由于用户的习惯已经形成,很多传统电商无法渗透的到的中老年群体、农村群体,也可以通过微信小程序直达,这是小程序的一个很大的优势。

In addition, because of the custom of the user has formed, many traditional e-commerce can not penetrate the middle and old age group, the rural group, can also pass through the WeChat small program, this is a big advantage of the small program.

商河网络宣传

理由九:去中心化
Reason nine: to centralization
举个例子,在电商这条路上,腾讯和阿里的做法很不一样。
For example, on the road of electricity supplier, Tencent and Ali are very different.
腾讯是给一堆蚂蚁赋能,给他装备,让每个电商企业都成为一个超级蚂蚁;阿里则是不断投资,给自己新的能力,让自己成为体型庞大的“大象”。
The Tencent is to give a pile of ants, to equip him, to make every business enterprise a super ant; Ali is a constant investment, a new ability to make himself a huge "elephant".
除了我们上面讨论的在线电商外,“小程序 + 零售”也有相当大的机会。
In addition to the online business we discussed above, there are considerable opportunities for "small program + retail".
因为“附近的小程序”功能,就相当于给线下零售门店添砖加瓦,线上线下界限逐渐模糊,也可以理解为是新电商的形态。
Because the "nearby small program" function is equivalent to the retail stores under the line, the line below the line is gradually blurred, can also be understood as the form of the new e-commerce.
理由十:电商小程序模版丰富,创建0门槛
Reason ten: rich template for electronic business program, create 0 threshold
对于传统门店,甚至是中小企业来说,想要自己开发小程序牵涉到人力、物力的投入,而开发者也需要学习新的开发语言,门槛较高。
For traditional stores, even small and medium-sized enterprises, it is necessary to develop small programs involving human and material resources, and developers also need to learn new development language, which has a high threshold.
而小程序的开发门槛并不是很高,网上有很多最简单的教程,可以供爱好者们自己制作,但是要运用到电商之中还是要找正规、专业的公司,这样才能保证自己的微信小程序安全、可靠。
And the threshold of the development of small programs is not very high, there are a lot of the most simple online tutorials, can be made by fans themselves, but to be used to the e-commerce or to find regular, professional companies, in this way to ensure that their WeChat small programs are safe and reliable. 

商河网络公司