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电商之所以选择小程序是因为这十个优点(上)

时间:2018.08.01 来源:http://www.weidaoshang.cn

理由一:更低的交易成本
Reason one: lower transaction costs
商河网络宣传小程序的成本远远低于传统的B2C商城,京东和天猫店主入驻一般需要支付多种费用。在小程序上开商城,涉及到的费用通常只有两项:店铺建设/维护成本 + 微信支付的费率。如果使用第三方模版生成的小程序,开发成本加上1年的服务费一般不超过1万元;而微信支付的费率为每笔0.6%。如此算来,小程序电商的成本与传统电商相比会相差5~6个点。对于一个商家来说,他有足够的动力可以把老顾客的「重复购买」(例如30%),或者是老用户引导到小程序商城中,多出来的利润,算起来将会是一个很可观的数字。
The cost of small programs is much lower than that of traditional B2C stores. Jingdong and Tmall shopkeepers generally need to pay a variety of fees. Opening a mall on a small program usually involves only two costs: store construction / maintenance costs + the rate paid by Wechat. If you use a small program generated by a third-party template, the development cost plus a year's service fee generally does not exceed 10,000 yuan; and the rate paid by Wechat is 0.6% per pen. In this way, the cost of the small program business will differ from the traditional electricity supplier by 5~6 points. For a businessman, he has enough power to make "repeated purchases" of old customers (for example, 30%), or an old user to be guided to the small program mall, which will be a considerable number.
理由二:交易盘子不输京东、天猫
Reason two: Trading plates do not lose Jingdong, Tmall
去年,京东和天猫(不算淘宝)B2C业务的交易量,加起来不到两万亿。未来,小程序商城的交易量,可能会占到这个盘子的三分之一,原因就在于小程序的交易成本远远低于传统电商。虽然这样说目前还为时尚早。不过我们不妨假定一下,如果这个判断成立,那么未来通过微信小程序的 B2C 交易量将超过六千亿,除掉微信分掉的 0.6%,仍是非常大的市场体量。

Last year, Jingdong and Tmall (not Taobao) B2C business volume increased less than two trillion. In the future, small-app malls may account for one-third of this tray, because the transaction cost of small-apps is far lower than traditional e-commerce. It's too early, though. However, let us suppose, if this judgment is set up, the B2C volume of B2C will exceed six hundred billion in the future through the small program, and 0.6% of the WeChat will be removed, and it is still a very large market volume.

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理由三:电商使用小程序更加标准
Reason three: the use of small programs for e-commerce is more standard
首先,行业内有足够多的人才和经验积累,大家对于电商的了解比较深。其次,就是相对于零售和O2O这种线下服务来说,电商标准化程度更高,小程序渗透速度更快,电商企业可以借助微信的整个社交关系链进行传播。
First of all, there are enough talents and experience accumulated in the industry. Secondly, compared to the retail and O2O offline services, the standardization of e-commerce is higher, the penetration rate of small programs is faster, and e-commerce enterprises can communicate with the whole social relationship chain of WeChat.
理由四:交易环节优势明显
Reason four: the advantage of the trade link is obvious
小程序之前,微信里的商城通常用HTML5制作,用户在第一次打开的时候一般比较慢,这一点跟小程序差不多。不过,在第一次打开之后,两者的体验差异就会显现出来。由于HTML5的网页属性,每次打开新的页面都需要重新加载,而小程序商城在第一次打开之后,体验会流畅不少。小程序商城还有另一个优势,就是降低了重复购买的难度。如果你关掉 HTML5商城,下次想找到就很难了,要么去翻过去的聊天记录,要么通过订阅号、服务号的菜单栏去找。而小程序用过之后,可以在历史菜单中找到,路径缩短了很多,转化率就会大不一样。当然,相比HTML5商城,小程序的审核更为严格。H5商城一些用于营销的功能,如大转盘等,就可能无法通过审核,微信对小程序需要一一审核,保证小程序符合规范。
Before the applet, the mall in Wechat was usually made with HTML5, and users were usually slow when they first opened it, much like the applet. However, after the first opening, the difference between the two will be revealed. Because of HTML5's page properties, every time a new page is opened, it needs to be reloaded, and after the first time the applet mall opens, the experience is much more fluid. Small program mall has another advantage, which is to reduce the difficulty of repeat purchase. If you close the HTML5 mall, it's hard to find it next time, either by looking through the chat record, or through the subscription number, service number menu bar. After the applet is used, it can be found in the history menu, the path is shortened a lot, and the conversion rate will be very different. Of course, compared to HTML5 mall, the audit of small procedures is more stringent. H5 business city some of the functions of marketing, such as large turntable, and so on, may not be through the audit, WeChat to small procedures need to be reviewed to ensure that the small program in line with the standard.
理由五:支付方式严格
Reason five: the way of payment is strict
小程序商城需要申请微信支付,现在申请微信支付需要营业执照,要么是企业,要么是个体商户,个人是无法申请的。而HTML5商城的支付接口一般是第三方的提供。
The small program business city needs to apply for WeChat payment, now the application for WeChat to pay business licenses, or enterprises, or individual businesses, individuals can not apply. The payment interface of HTML5 mall is generally provided by third parties. 

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