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每次搜索关键词网站排名总不好,其原因是?

时间:2018.07.30 来源:http://www.weidaoshang.cn

每次与新的企业合作,总能听到他们说这样一句话:“我们之前在别家做网站定制开发的时候,总是得不到满意的效果,虽然他们说自己多么努力,但是网站关键词在搜索引擎的排名始终不佳啊,有的关键词甚至连品牌词都无法搜索到”那么到底是什么原因导致的呢?究竟是第三方公司技术水平不行,还是自身网站出现了瑕疵,还是网站内容有问题,接下来会一一为大家讲下我们的经验之谈。
Every time we work with the new enterprise, they can always hear the saying, "we were always not satisfied when we made a website tailor - made, although they said how hard they tried, but the keyword in the search engine was always poor, and some of the key words didn't even have a brand word." What is the cause of the search? Whether it is the technical level of the third party companies, or the defects of their own websites, or the content of the website, then we will talk about our experience.
首先排名不好,自身网站肯定出现了问题,网站没有做好优化工作,都知道建一栋大楼,地基是何等重要,如果地基都随意建造,那么楼在高也是不稳定的,如果网站连最基础的优化工作都没有做好的话,关键词排名自然不会达到你想要的结果,没有做好基础,网站就不完整,就是一个残缺的网站,搜索引擎对残缺网站自然不会有多好的印象,也就不会赋予关键词多好的排名了。网站基础优化主要包括网站页面的标题、关键词和描述,页面、内容和链接的完整,网站没有问题等等。只有做好这些,网站才能健全,搜索引擎才认为这是一个正常的网站。

First, the site is not good, its own website certainly has a problem, the site does not do a good job, all know how to build a building, how important the foundation is, if the foundation is built at will, then the building is also unstable, if the site even the most basic optimization work is not done well, the keyword rankings will naturally not. To achieve the results you want, do not do a good job, the website is incomplete, is a incomplete website, the search engine will not have much good impression of the disabled website, and will not give the keyword a good ranking. Website basic optimization mainly includes the title of the website page, keywords and descriptions, complete pages, content and links, the site is no problem and so on. Only by doing this well can the website be sound and the search engine thinks that this is a normal website.

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其次,就是没有高质量的内容,要想网站又好排名,内容为王,技术辅佐,这在优化界来讲是真理一样的存在,搜索引擎抓取网站时,就是看这个网站的内容质量度和丰富程度,如果网站内容少的可怜,仅有的几篇内容还是复制而来,那么搜索引擎就会对这个网站非常失望,败兴而归,网站自然也就不会取得多好的优化效果了。因此,只有坚持更新高质量的原创内容,这个网站才会获得搜索引擎的高度信任,才会赋予网站更好的关键词排名效果。并且高质量的原创内容也能提升网站用户体验,对用户也会非常友好。
Second, there is no high quality content, to the website and a good ranking, content is king, Technology Assisting, this is the truth of the same in the optimization world, the search engine grabs the website, is to see the content of the site quality and rich, if the website content is poor, only a few contents are complex. The system comes, then the search engine will be very disappointed with the site, frustrated and returned, the site will not naturally achieve much better optimization effect. Therefore, only by insisting on updating the original content of high quality, this website will get the high trust of the search engine, and will give the website better keyword ranking effect. And high quality original content can also enhance website user experience, and will be very friendly to users.
然后就是网站给用户的体验感不好,其实搜索引擎在判断一个网站好坏时,通常都会参考这个网站的用户跳出率,如果这个网站的跳出率高,那么搜索引擎给予的关键词排名就差,而用户跳出越率低,则关键词排名就越好。通常网站跳出率与用户体验效果密切相关,网站用户体验差,用户不喜欢,自然就跳出了,而用户体验好,大家都非常喜欢,谁又愿意跳出呢?因此,想要网站关键词排名好,做好网站的用户体验是非常重要的一个方面。
Then, the web site to the user experience is not good, in fact, the search engine in judging a website is good and bad, usually refer to the site's users jump out rate, if the site is high jump rate, then the search engine to give the keyword ranking is poor, and the user jump out of low, the better the keyword rankings. Usually, the rate of Web site jump is closely related to the effect of user experience. The user experience is poor and the user does not like it. The user does not like it, and the user experience is good. Everyone likes it. Who wants to jump out of it? So, it is a very important aspect to do a good website keyword.
最后呢,就是网站布局设计改版方面,有的人认为经常改版会让搜索引擎记住你,其实这是一种作死的行为,网站的版面试不宜经常改动的,在想改版之前,一定要确定几种方案,最后敲定某一种方案,当网站改版完成后,就不要在轻易去改版了,许多企业在建站时考虑不周全,在网站上线不久就想要改版,更换内容等等,甚至隔一段时间就改一下。这样的网站在搜索引擎看来就是非常不稳定的,是不值得信任的,因此也就不会让网站关键词排名靠前。所以说,企业在建站时要进行充分考虑,尽可能的避免后期改动,从而给网站造成不好的影响。如果说由于企业发展的原因,必须要改版的话,那在改版之前就需要做好万全之策,并坚持更新和优化,这样才能尽可能减少改版所造成的损失。
Finally, it is the layout of the site layout design, some people think that regular reversion will let the search engine remember you, in fact, this is a kind of death behavior, the website's version of the interview should not be often changed, before you want to change the version, we must determine several options, finally finalize a program, when the website is completed, when the website is completed, it is done. Do not change the edition easily, many enterprises are not considerate when building the station, they want to change the edition soon, change the content and so on, and even change every other time. Such a site in the search engine seems very unstable, is not trustworthy, so it will not let the site keyword ranking. Therefore, enterprises in the construction of the station to take full account of, as far as possible to avoid late changes, thus causing a bad impact on the site. If the reasons for the development of the enterprise, it is necessary to change the version, it is necessary to make a complete policy before the reversion, and insist on updating and optimizing, so as to minimize the loss caused by the reversion.
商河网站外包托管对于任何企业来说,要想解决网站关键词排名低下的现状,都必须要做好以上四个方面,只有如此,才能彻底改变网站存在的问题,才能让搜索引擎重拾对网站的信任和信心,使网站的关键词排名能够不断提升,网站也才能不断朝着更好的方向发展。如果企业不重视以上问题,敷衍了事的话,那网站的关键词排名就一定上不去,而关键词上不去,网站的流量也就上不去,同时用户体验也上不去,这样的企业网站就只能就会越来越走向衰落。www.weidaoshang.cn
For any enterprise, in order to solve the low ranking status of the website key words, we must do the above four aspects. Only in this way can we completely change the existing problems of the website, so that the search engine can rediscover the trust and confidence of the website, so that the keyword line name of the website can be continuously promoted and the website can not. The broken direction is developing in a better direction. If the enterprise does not pay attention to the above issues, perfunctory, then the site of the keyword ranking will not go, and the key words do not go, the flow of Web sites will not go, and the user experience is not going, such an enterprise website will only become more and more decline. Www.weidaoshang.cn

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