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掌握这些网站优化技巧,你就不再是初级优化员了!

时间:2018.07.20 来源:http://www.weidaoshang.cn

网站优化,往往离不开搜索引擎,但与其说为搜素引擎服务,不如说为用户服务,在讲优化技巧之前,我们需要先熟悉SEO有关的基础概念和3款平时比较实用的优化工具。
Web site optimization, often can not be separated from the search engine, but rather than the search engine service, as a user service, before speaking optimization skills, we need to be familiar with the basic concepts of SEO and 3 more practical optimization tools.
对于一名优化人员,最基本的就是需要了解搜索引擎自然排名机制,对网站进行内部和外部的调整优化,而且还需要改进网站在搜索引擎中关键词的自然排名,这样才能获得更多的流量,之所以获取更多流量,其目的就是能够吸引更多目标客户,从而达到网络营销和品牌建设的目的。
For an optimer, the most basic is to understand the natural ranking mechanism of the search engine, optimize the internal and external adjustment of the website, and also need to improve the natural ranking of the web site in the search engine. In this way, more traffic can be obtained, the purpose of which is to be able to get more traffic. The purpose of this is to be able to make more traffic. Attract more target customers, so as to achieve the purpose of network marketing and brand building.
另外一点对于优化人员也是非常重要的,那就是关键词,设置好关键词就决定了用户搜什么关键词能够找到你的官网,网站的首页关键词至关重要,代表了网站主题内容。如果内容与标题不符,对网站的权重也是有很大的影响。
Another point for optimizing personnel is also very important, that is the key words, set up a good keyword will determine the user search what key words can find your website, the website's key words are critical, representing the content of the site. If the content does not match the title, it will also have a great impact on the weight of the website.

其次就是文章的标题Title,这是html语言制作网页的时候用来设置页面标题的,在搜索结果页面中最显眼,同时它能清晰的表达出产品服务和特点。

Second, the title of the article is Title, which is used to create page titles when the HTML language makes web pages. It is the most prominent in the search results page, and it can clearly express the service and features of the product.

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然后就是内容标签、描述标签或者内容摘要,描述是网站标题的补充,在百度或Google搜索某个关键词的时候会看到每个搜索结果的下面都有一段描述。
Then it is the content label, the description label, or the content summary, which is a supplement to the title of the web site, and when Baidu or Google searches for a keyword, there is a description of each search result.
商河网络公司对于搜索引擎来说,一个网站的丰富度是由收录量决定。网站首页提交给搜索引擎, 蜘蛛才会光顾,只有不启用robots协议基本上都是能够被收录的,每次抓取网页时都会向索引中添加并更新网站收录。
For search engines, the richness of a web site is determined by the amount of data collected. The web site is submitted to the search engine, spiders will be patronized, only the robots protocol is basically able to be included. Every time you grab a web page, you will add and update the web site to the index.
最后一点就是内外链接,可以在博客和新媒体平台发布文章,添加官网链接,因为一个网站的反链越多,它的权重也就越高。合理的网站内链构造,能提高搜索引擎的收录于网站权重。
The last point is the internal and external links, which can be published in the blog and the new media platform, adding links to the official network, because the more anti chain of a website, the higher its weight. Reasonable website chain structure, can improve the weight of search engine included in the website.
给大家推荐3款超实用工具帮助你更好的做优化。当然,在做竞品的网站分析和调研时也可以用到它们。
We recommend 3 super utility tools to help you make better optimization. Of course, they can be used in competitive website analysis and research.
1、站长之家,是为个人站长与企业网络提供全面的网站优化资讯,最新最全的源代码程序下载,强大的搜索优化工具,网站流量统计服务以及一站式网络解决方案的平台。
1, the home of the stationmaster, is for the individual stationmaster and enterprise network to provide comprehensive web site optimization information, the latest and the most complete source code program downloading, powerful search optimization tools, website traffic statistics services and one station network solution platform.
2、百度统计,是百度推出的一款免费的专业网站流量分析工具,我们能够看到用户是如何找到并浏览自己的网站,用户在网站上做了些什么,有了这些信息,可以帮助我们改善访客在网站上的使用体验。
2, Baidu statistics, is a free professional website traffic analysis tool launched by Baidu, we can see how users find and browse their own websites, what the users do on the website, and this information can help us improve the user experience on the website.
3、百度指数,能够告诉你某个关键词在百度搜索量有多大,一段时间内的涨跌态势以及相关的新闻舆论变化,关注这些词的网民是什么样的,分布在哪里,同时还搜了哪些相关的词,帮助你选择具有变现潜力的业务关键词。http://www.weidaoshang.cn
3, Baidu index, can tell you a key word in Baidu search volume is how big, a period of time in the rise and fall situation and related news media changes, what kind of netizens are concerned about, where they are distributed, and also search which words to help you choose the potential business keywords. Http://www.weidaoshang.cn

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