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快速提高跨境独立站的自然搜索流量技巧

时间:2018.07.05 来源:http://www.weidaoshang.cn

    相关数据统计显示,2018年中国出口跨境电商交易规模预计将达到10万亿,并且总量市场依然在规模性成长。
    Statistics show that in 2018, the scale of cross-border e-commerce transactions in China is expected to reach 10 trillion, and the total market is still growing in scale.
    在如此双重利好的背景下,出口跨境电商市场确实是一块大蛋糕。但对于中国出口卖家而言,如何才能以独立站的形式获取更多的自然搜索流量?

    Under such double favorable circumstances, the export cross-border electricity supplier market is indeed a big cake. But for Chinese export sellers, how can we get more natural search traffic in the form of independent stations?

商河网站建设

    1.优化长尾关键字
    1. optimization of long tail keywords
    独立站经常忽视的一个问题是针对类别,子类别和产品页面的长尾关键词优化。
    One of the problems often neglected by independent stations is the optimization of long tail keywords for categories, subcategories and product pages.
    对于那些不知道的人来说,长尾关键字是比较少见的关键字,它们不会孤立地获得更多的流量,但是却占据了整个搜索引擎流量的大部分。
    For those who don't know, long tail keywords are rare keywords, they won't get more traffic in isolation, but they take up most of the entire search engine traffic.
    2.缺货产品页面重定向
    2. default product page redirection
    一个拥有数千个产品页面的网站几乎肯定会有产品缺货,许多网站所有者只是简单地将这些页面放下。这个问题是它创建了一个404页面,可能会损害您在搜索结果中的表现。
    A website with thousands of product pages will almost certainly have products out of stock. Many website owners simply drop these pages. The problem is that it creates a 404 page that may damage your performance in search results.
    3.优化新产品页面
    3. optimize the new product page
    大型电子商务网站会像旧的商品缺货一样频繁添加新产品。添加新页面时,需要对其进行适当优化。
    Large e-commerce websites will add new products frequently as old ones are out of stock. When new pages are added, they need to be properly optimized.
    4.使用用户生成的内容优化产品页面
    4. optimize the product page using the content generated by the user
    在拥有数百页网页的电子商务网站上,尽管您可以尽量展示定制内容,但一些样板内容是不可避免的。
    On e-commerce websites with hundreds of pages, though you can try to display customized content, some templates are unavoidable.
    5.保持技术更新
    5. maintain technology update
    应该定期更新您使用的每个购物车,CMS平台和插件,以包含最新的更新和安全补丁。如果不这样做,除了其他明显的负面影响外,还会对Google的索引和排名产生负面影响。
    You should update every shopping cart, CMS platform and plug-in regularly, including the latest updates and security patches. If not, apart from other obvious negative effects, it will also have a negative impact on the index and ranking of Google.

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