您好,欢迎来到济南诺商官方网站!
当前位置:首页 -> 新闻中心 -> 看业内人士如何分析微信小程序演变成另一个淘宝店?

看业内人士如何分析微信小程序演变成另一个淘宝店?

时间:2018.06.29 来源:http://www.weidaoshang.cn

微信小程序是从2017年1月上市的,经过商家或资源方通过简单的技术开发,利用小程序可以实现"品牌+营销"推广;
WeChat small program came into operation in January 2017, and through the simple technology development of business or resource side, the brand and marketing can be promoted through the use of small programs.
数据分析,很多80后、90后的父母一代因为不会使用淘宝,但却会通过手机使用一些小程序商城来购买商品,这种购买模式在一定程度上是瓜分了淘宝的流量,但从根本上并没有动摇淘宝在零售界"一哥"的地位。小程序有着"线上引流,线上+线下消费"的模式,用户群体庞大,涵盖大部分年龄阶段。用户通过微信小程序与商家保持黏性,实现点对点交流。
Data analysis, many of the post-80s, after the generation of parents of the generation because of the use of Taobao, but will use a number of small program shopping mall to buy goods through mobile phones, this purchase model is partly divided the flow of Taobao, but fundamentally did not shake the status of Taobao in the retail "one brother". The small program has the mode of "online drainage, online + offline consumption", which has a large user population, covering most of the age. The user maintains stickiness through the WeChat applet to achieve point to point communication.
相对而言,小程序所承载的目标更清晰,商家没有能力开发和维护App,小程序简单轻便更便宜,商家通过小程序可以实现交易。

Relatively speaking, the small program has a clearer target, and the business has no ability to develop and maintain App. Small programs are simple and cheaper, and businesses can achieve transactions through small programs.

它又是如何为我们带来好处的呢?
 How does it benefit us?
微信小程序是2017年1月9日腾讯发布的一种依托于微信,无需安装,即用即抛的手机“应用”。
WeChat applet was released by Tencent in January 9, 2017, relying on WeChat, no need to install, that is, the mobile phone "application".
微信小程序在其成长过程中,虽然一直饱受争议,但是微信小程序因为拥有不占内存,入口场景丰富、流量红利大、支持付费推广、可关联公众号等众多优点,从上线至今,其用户数高达17亿,已上线的小程序数量达58万个,2018年小程序总体数量将有望突破300万。
WeChat small programs have been controversial in their growth, but WeChat applets have many advantages, such as no memory, rich entrance scenes, large traffic dividends, support for the promotion of pay, and the number of public numbers. From the line up, the number of users is up to 1 billion 700 million, and the number of small programs on line has reached 580 thousand, 2018 The overall number of small programs in the year will be expected to break through 3 million.
小程序目前更适用于线下消费用户,像肯德基、星巴克、蘑菇街等使用了小程序获得收益的商家也挺多;

Small programs are now more suitable for offline consumers, such as KFC, Starbucks, mogujie.com and so on.
小程序有着天然的流量优势,从长远来看,只要有流量,未来一切难以估量!
Small programs have natural flow advantages. In the long run, as long as there is traffic, the future is incalculable.

商河网络公司