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设计师在建设网站时不要触碰的几点

时间:2018.06.19 来源:http://www.weidaoshang.cn

基本原则一:遵循品牌标准色
Basic principles 1: follow brand standard color
也许一些很小的公司没有标准色,但是也一定有自己经常使用或者倾向性比较明显的色彩搭配。即便连基本的色彩搭配都没有,企业总难免不可脱离行业属性,也就是说基于行业特征考虑,网站设计是需要遵循一定色彩标准的。在很多大的公司大的品牌,有着明确的标准色、辅助色等明确的色彩色值规范。无论是网站设计,还是画册样本设计,甚至一张简简单单的名片设计,都是需要遵循这个标准的。如果企业规模太小,没有非常严谨的VIS体系,网站设计取色标准就是品牌LOGO。
Maybe some small companies do not have standard colors, but they must have their own color matching which is often used or tends to be more obvious. Even if there is no basic color matching, it is inevitable that enterprises can not be separated from the industry, that is, based on industry characteristics, website design should follow certain color standards. In many large companies, large brands have clear specifications for color and color, such as standard colors and auxiliary colors. Whether website design or album design, or even a simple business card design, we need to follow this standard. If the scale of the enterprise is too small and there is no very strict VIS system, the color standard of website design is brand LOGO.
如果公司实在太小,连最基本的LOGO都没有,那么网站设计和网站制作依据和参考的标准,只能是业内同行网站和行业色系了。比如灰色代表科技,蓝色代表工业,绿色代表生命,红色代表活力等等。所以这也是我们很难见到哪个医院网站使用黑色或红色,多以绿色和蓝色为主色的原因吧。
If the company is too small, even the most basic LOGO is not, then the website design and website production basis and reference standard, can only be industry peers and industry color system. For example, grey represents technology, blue represents industry, green represents life, red represents vitality, and so on. So this is also the reason why it is hard to see which hospital websites use black or red, mostly green and blue.
基本原则二:企业标志莫擅动
Basic principle two: a business logo is not a good move
这需要从一个故事说起,最近公司新入职一名设计师。实事求是的说,这个设计师虽然年纪轻轻但潜力不错,只是相关网站设计的经验实在欠缺。工作上来的一个项目及闹出了不大不小的“事故”,在网站设计时将客户的LOGO擅自调整了位置和组合方式,结果可想而知客户非常不爽,甚至直接怀疑公司网站建设的专业性。这虽然是设计师经验不足造成的,但是却是网站设计师们经常触及的误区。
It needs to be told from a story that a new designer recently entered the company. To be practical and realistic, though the designer is young but has good potential, the experience of website design is really lacking. The work of a project and a lot of "accident", in the website design of the customer's LOGO without authorization to adjust the position and combination, the results can be imagined that the customer is very unhappy, and even directly doubt the construction of the company's website professionalism. This is caused by the lack of designer's experience, but it is often misunderstood by web designers.
因为在很多设计师思想观念中,LOGO和品牌标志稍微调整修改下影响并不大,因为并没有对LOGO造型和色彩做任何调整。如何规避这样的低级错误呢?商河网站建设高端专业公司引航博景认为,最安全的做法就是严格按照客户提供的VIS标准使用LOGO。如果却因网站设计审美需要,确实需要对LOGO标志进行细微调整的,也应该与客户方网站建设对接负责人进行沟通,得到确切肯定答复后再做调整。

Because in many designer ideas, the LOGO and brand logo slightly adjusted to modify the influence is not much, because there is no adjustment to the LOGO modeling and color. How to avoid such low-level mistakes? Shanghe website construction of high-end professional companies piloting the view that the safest way is to strictly comply with the VIS standards provided by customers to use LOGO. If it is due to the aesthetic needs of the website design, it is really necessary to make a fine adjustment to the LOGO logo, and should also communicate with the client of the client's website construction.

基本原则三:行业特征要体现
Basic principle three: the characteristics of the industry should be reflected
设计分网站设计、平面设计、包装设计、装潢设计许多类,每类设计都有自己的要求规范。所以在网站设计和网站制作的时候,首先就要遵循网页设计的尺寸、色彩使用等基础规范。现在各种移动端设备使用日益增多,对网站设计的要求也不断增高。这就要求我们在网站设计的时候,不仅要考虑PC端,还要考虑到PAD和手机等各类移动终端设备。
The design is divided into many categories, such as website design, graphic design, packaging design and decoration design. Each type of design has its own requirements and specifications. Therefore, when designing web sites and making web sites, we must first follow the basic norms such as web design size and color usage. Now the use of mobile terminals is increasing, and the requirements for website design are also increasing. This requires us not only to consider the PC terminal while designing the website, but also to consider all kinds of mobile terminals such as PAD and mobile phones.
其次,网站设计和网站制作在符合网页基础规范之上,还要体现行业特征。一个最简单的检测方法是,用户打开网站即便只是直观的浏览图片和设计,也可以准确获知公司行业所在。网站设计体现行业特征,也不仅是让用户一眼就可以看准行业,还要求网站设计不能突破网站设计及行业的底线。
Secondly, website design and website production are in line with the web-based code, and also reflect the characteristics of the industry. One of the easiest ways to detect is to open up a website, even if you just browse the picture and design visually, and you can get the exact location of the company. Website design reflects the characteristics of the industry, not only to allow users to look at the industry, but also requires that the website design can not break through the website design and the line of industry.

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