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网站关键词库的建立对优化的“重要”

时间:2018.01.03 来源:http://www.weidaoshang.cn

什么是优质关键词?官方一点的说法就是能够带来精准客户流量,却又花费最少成本的关键词,不一定要是搜索量最高的关键词,不一定要是绝对的转化关键词。这样说起来就比较虚了,因为我们还是没有一个明确的标准。
What is high quality keyword? The official point of view is that it can bring accurate customer traffic, but also costs the least cost of keywords, not necessarily the highest search keywords, not necessarily the absolute conversion of keywords. It would be more empty, because we still don't have a clear standard.

另一般关键词后面带有“厂家”“价格”“十大品牌”,或者疑问形式的,如“哪家好”“去哪玩”都是比较有高意向的关键词,这类词作为后缀进行拓展或许会有很多意向不到的爆发式效果,但是得注意一个前提,量一定要上来,没有量,这些词的流量可能就太微不足道了。

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The other general keywords behind with the "factory" "price" and "ten big brands", or in the form of questions, such as "a good" and "where to play" are relatively high intention of the keywords, such as word suffix expansion there may be many unexpected explosive effect, but must pay attention to a premise, the amount must be up, no amount of traffic, these words may be too not worth mentioning.
测试关键词的流量、点击和转化
Test the flow, click and conversion of key words
量化关键词的转化其实很多时候让许多的朋友感到苦恼,因为大家头疼量化的标准,这里我们大可不必,因为有太多可以量化了,例如用户注册的量作为一个转化,用户购买的量作为一个转化,用户点击公司“联系我们”作为一个转化,这一点谷歌分析工具已经有很多教程,我就不过多的班门弄斧。
Keywords quantitative transformation actually many times so many friends feel upset, because we have a headache quantification standard, here we need not, because there are too many can be quantified, such as user registration as a conversion, users buy volume as a transformation, the user clicks on the "contact us" as a transformation. This Google analysis tool has a lot of tutorial, I but the display slight skill before an expert.
这里要说一说的就是测试的时候要注意了解关键词的流量和点击流,如果能够对于每个用户搜索过来的流量和点击流进行分析,综合起来,可能就能够摸清楚一些用户搜索的意图。
Here is to say that when testing, we should pay attention to understanding the flow and click stream of keywords. If we can analyze every user's search traffic and click stream, we may be able to clearly identify some users' intention to search.关键词分类规库
Keyword classification repository
关键词分类归库是一个比较重要的工作,这里我们对搜集的关键词来说,归类很重要,所以关键词分类的维度可能要更细,当然,这些只是一个比较粗浅的想法。
Keyword categorization is a relatively important work. Here we classify the keywords that are collected. It is very important to classify the keywords. Therefore, the dimensions of keyword classification may be more detailed. Of course, these are just a relatively superficial idea.
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