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pc端单页面建设已经“火起来了”

时间:2017.11.16 来源:http://www.weidaoshang.cn

在pc端时代,很多做推广的网站大多数都是以单页面方式存在,选择一种产品或者一个服务方式,然后加上关键词,直接挂到百度的竞价上。这样做的好处在于,网站上线快,而且用户访问流畅。随着竞价广告入不敷出,单页面网站一度失宠。
In the PC end era, many B promotion sites are mostly in the form of a single page, choose a product or a service, and then add keywords, hang directly to Baidu's bidding. The advantage of this is that the site is fast on the line, and the user access is fluent. With the bidding advertising beyond their income, the single page website once fell out of favor.
不过,在淘宝网站上,单页面网站做的却很精致,除了域名是淘宝的二级或者更低级的域名之外,任何一个宝贝的页面,都可以算作一个独立的页面存在,这个独立的页面有图文并茂的产品介绍,有用户评价,还有产品基本情况。清爽的单页面网站,如果能保证源源不断的流量,可以具有多种好处:
However, in the Taobao website, single page website has done very fine, in addition to the domain name is Taobao's two level or lower level domain name, any baby pages can exist as a separate page, this page has independent illustrated product introduction, user evaluation, and products the situation. Refreshing single page websites, if you can guarantee a steady stream of traffic, can have a variety of benefits:
操作便捷
Convenient operation
单页式网站在页面极简的情况下,单页式网站的操作也变得更加便捷,只要下滑和点击就好。尤其是下滑的操作体验,不需要页面跳转,想回去看上一个画面也不需要重新加载,只要滑回去就好了。

The single page website, in the case of minimalist pages, the operation of a single page website has become more convenient, as long as the slide and click on it. Especially the glide operation experience, without the page Jump, want to go back to see a picture does not need to reload, just slip back just fine.

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想想移动用户的使用习惯,用手往下滑往下滑,就可以把网页一览无余。现在在PC端还有很多网站把几百字的内容分割成好几页,每页都密集这大量的广告,这样的设置还能存在多久让人堪忧。
Think of the mobile user's habits, hand slipping down, you can put the page at a glance. Now there are many sites on the PC end, hundreds of words into several pages, each page is dense, a large number of advertising, such settings can exist for a long time worrying.
源代码简单
Simple source code
和多页网站比较,源代码肯定要少很多,这丫的好处在于,可以迅速做一个网站,在短期内上线,一个复杂的大型网站,一般制作周期长,而且需要不断的进行调试和修复bag,而单页面却少了这些烦恼。
Comparison and multi page website source code, will certainly be a lot less, it is good, can quickly make a website, on-line in the short term, a large complex, generally long production cycle, but also need to debug and repair bag constantly, and the single page less these troubles.
改版升级方便
Easy to update
不要以为单页面网站和以前的网站那样,一成固定不变的,我们看到淘宝的每个产品介绍、产品评价是可以随意切换的,而且是动态的,只要网站稍微有点不妥之处,就可以随时改版升级,同时,也可以和用户之间进行互动吗类似今日头条留言功能那样,不需要翻页,只需要无限往下拉,往下拉,就可以了。
Do not think that the single page website and websites before that, 10% fixed, we see each Taobao product introduction, product evaluation can switch freely, and is dynamic, as long as the site is somewhat inappropriate, it could be revised to upgrade, at the same time, it is similar to today's headlines interactive message function that is can users need not only need to flip the infinite to drop down, you can.
单页面网站一般是可以直接添加表单的,表单的形式也非常简单,用户填写自己的姓名、联系方式和留言后,网站后台会收到这条留言,并且可以直接一对一地跟客户进行沟通和联系!
Single page website is generally can directly add form, form form is very simple, users fill in their own name, contact information and message, the background of the website will receive this message, and can directly with one to communicate with the customer and contact!
用建站平台做的单页式网站,直接模板替换图片更换色彩调整、文案变更就搞定了一次改版。
Using the website platform to do a single page website, the direct template replacement image, replace color adjustment, copy change to fix a revision.
单页面网站具有如此多的优势,但是引流缺是一个大问题,单页面网站很难在搜索引擎上排个好名次,和多页网站比较,还是存在天然劣势的,做SEO优化,沿用PC端的思维也不是太奏效。
Single page website has so many advantages, but the lack of drainage is a big problem, single web site is difficult in the search engine on a good ranking, compared with multi page site, there are still natural disadvantages, do SEO optimization, follow the PC side of thinking is not too effective.
不过,移动端有移动端的玩法,比如微信拥有9亿用户,而很多微网站其实就类似于单页面网站,利用微信引流的,那么,单页面网站在尝试采用PC端的推广手段之外,也可以大胆试着做社交化引流,方法都是在实践中慢慢摸索出来的,只要用心,早晚会被用户接受的。
However, the mobile terminal is mobile games, such as WeChat has 900 million users, and many micro sites are in fact similar to the single page website, using the WeChat drainage, then try to use PC single page website in the end means of promotion, can also be bold try to do social drainage, are slowly groping in practice, as long as the heart, sooner or later will be accepted.

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