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SEOer一天中必做的网站策略工作

时间:2017.09.28 来源:http://www.weidaoshang.cn

首先,查收录,调整网站分类页面。查收录这也是最简单的,通过查询我们会发现网站哪些页面收录是有问题的,收录量不足的话是不是域名的权重比较低?还是网站内容有问题,大量的复制的别人的网站内容?咱们做的链接结构如何?分类页面的内链质量怎么样?
First of all, check included, adjust website classification page. This is the most simple check included, through the query we will find what website pages included is a problem, the amount collected enough is not the weight of domain name or web content is relatively low? There is a problem, a large number of web content copy others? How to link structure we do? What the chain quality classification page?
其次,查流量,加强热门产品页面。通过百度统计可以查询出搜索流量,我们可以准确的看到网站的搜索流量,访问时长以及搜索流量,我们可以看到用户热搜的关键词是哪些,通过分析流量,我们知道搜索引擎在乎的是咱们网站的哪个页面,我们就要做适当的调整,加强这些页面内容。
Secondly, check the flow, strengthen popular product page. You can query the statistics through the Baidu search traffic, we can see the search traffic accurately, access time and search traffic, we can see what users hot search keywords, through the analysis of the flow, we know that the search engine is about which page to our website, we will make the appropriate adjustments, strengthen the the content of the page.

再次,分析流量,发现潜在关键词。通过上图我们可以查看到这些带流量的关键词,除了网站主打的目标关键词以外,还会发现自己没想到的关键词,这些关键词也是有一点相关度的。但是那些与网站不相关的只是偶然带来的一点流量可以暂且不用管。那些搜索量大的我们可以考虑增加新的网站新闻栏目。还有就是关键词的转化率问题,转化率不高的关键词是因为咱们页面的内容有问题,关键词和页面内容相关度不大的话是需要调整的。

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Third, analyze the traffic and find potential keywords. Through the above picture, we can see the flow of keywords, in addition to the main web site keywords, but also found that they did not expect keywords, and these keywords also have a little correlation. However, those not related to the site, but accidentally brought a little traffic, you can not use it for the time being. We can consider adding new website news columns to those with large search volume. There is the keyword conversion rate, the conversion rate is not high keywords, because we have problems with the content of the page, keywords and content of the page is not relevant, it is necessary to adjust.
然后,关注排名,分析竞争对手网站。关键词排名是站长们最为关注的一个问题了,有排名网站才有流量。很多时候一部分关键词排名不稳定是很正常的,特别是升降幅度在几名和几十名之间,当我们发现排名整体下降的时候不是网站被惩罚了就是搜索引擎在更新新算法。笔者的建议是先不动。观察竞争对手的排名,有没有新的竞争对手出现,他们的网站有什么特别之处,有什么共同点,进行比较后再做下一步行动。
Then, pay attention to the rankings and analyze the competitors' websites. Keywords ranking is the most concerned about the webmaster, a ranking site has traffic. Most of the time a part of keywords ranking unstable is normal, especially in the range of several lifting and dozens, when we found the overall ranking decline was not punished by the website is the search engine in the new update algorithm. The author's advice is not to move first. Look at your competitors' rankings, do you have new competitors, what's special about their websites, what do they have in common? Compare and move on.
最后,要补充一点的是,分析其他的网站是个很有意思的事情,有时候你会有意想不到的收获。为什么别的网站会链到我加网站,是因为我们网站的内容么还是什么原因,我们可以通过及时通讯进行交流,或者在博客留言,加强和对方的交流沟通,说不定又能交到一个外链小伙伴。
Finally, to add a bit, it's interesting to analyze other websites, and sometimes you get unexpected results. Why would I add to other website chain website, because our website: what is the reason, we can communicate through instant messaging, or blog, strengthen communication with each other, maybe they can make a chain buddy.

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