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2017年下半年手机端优化要做到哪些?

时间:2017.08.08 来源:http://www.weidaoshang.cn

1、移动站点和PC端站点做好移动适配
1, mobile sites and PC end sites do mobile adaptation
对于移动站点优化而言,其实只是在百度移动端做优化,这就需要PC端和移动端做好适配。曾经百度移动工程师说过,百度移动端会优先针对移动端站点进行排序,故而,单独做移动站点相比PC端站点更具有优势。
For mobile site optimization, in fact, only in the Baidu mobile terminal to do optimization, which requires the PC side and the mobile terminal to do the adaptation. Once Baidu mobile engineer said, Baidu mobile terminal will give priority to the mobile terminal site sort, so, do mobile site alone, compared to PC terminal site has more advantages.

站长们就需要做好移动端适配,把用户在移动端访问网站的时候,自主跳转到移动版站点。现在,百度站长站长平台已经开通移动端和PC端之间的适配。站长们只需要按照百度站长提供的方法进行一一对应就可以。

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Webmaster people need to do the mobile terminal adapter, the user in the mobile terminal access to the site, independent jump to mobile site. Now, Baidu webmaster platform has opened the mobile terminal and PC between the adaptation. Stationmaster people only need according to the method that Baidu stationmaster offers, one-to-one correspondence is ok.
2、PC端和移动端之间TDK属性差别
2 、 TDK attribute difference between PC end and mobile end
PC端网站展现出来的内容要远远多余移动站展示内容。因此,移动端就需要做出精准和简洁。移动端SEO优化,就需要参考百度移动搜索规范来进行,而不是照搬PC端。移动端和PC端TDK主要变现在字符上面。百度移动搜索结果页面中展现出的Title,若超过24个会被截断,建议最好不要超过17个中文汉字。
The content displayed on the PC end site is far removed from the mobile station's content. Therefore, the mobile terminal needs to be precise and concise. Mobile terminal SEO optimization, you need to refer to Baidu mobile search specifications to carry on, rather than copy the PC side. The mobile terminal and the PC terminal TDK are mostly characters now. Baidu mobile search results page shows Title, if more than 24 will be truncated, it is recommended that there should be no more than 17 Chinese characters.
3、网站链接结构
3, web link structure
对于移动站点来说,更加看重网站良好的链接结构。良好的链接结构,不仅仅包括网站导航和用户体验,更重要就是要给用户查看内容的便捷性。还有就是让蜘蛛更容易进行抓取和爬行。在链接层次结构上面,建议链接层次不要超过2层结构。
For mobile sites, more emphasis on the site's good link structure. Good link structure not only includes website navigation and user experience, but also more important is to show the convenience of content to the user. Also, it's easier for spiders to crawl and crawl. On the link hierarchy, it is recommended that the link hierarchy should not exceed 2 layers.
4、多利用站长平台工具诊断网站问题
4, and more use of webmaster platform tools diagnostic site problems
目前,包括国内的百度、360、搜狗,以及国外的谷歌都免费提供站长平台。涉及到网站问题,站长平台都会诊断出网站问题所在。因此,我们就需要合理和充分利用站长工具进行网站诊断,这样来保证网站良好的优化效果。比如:移动适配,可直接提交适配关系,加快搜索引擎的识别和判断能力。
At present, including the domestic Baidu, 360, Sogou, as well as foreign Google are free to provide Adsense platform. Involves the website question, stationmaster platform can diagnose website problem. Therefore, we need to make reasonable and full use of webmaster tools for site diagnosis, so as to ensure that the site good optimization effect. For example, mobile adaptation can directly submit adaptation relations and speed up the recognition and judgment of search engines.
5、URL链接301跳转
5, URL link 301 jump
百度已经严格说明,PC端301不适用于移动端,包括robots等这些屏蔽蜘蛛措施。因此,我们在移动端就需要做好URL链接301跳转和利用robots文件封禁spider抓取等。
Baidu has strict instructions, PC side 301 does not apply to mobile terminals, including robots and other shielding spider measures. Therefore, we need to do a good job in the mobile terminal URL link 301 jump and use robots file, banned spider, crawl and so on.
有了商河全网营销上面的小总结,希望对广大客户有所帮助,如果有什么不理解的或者寻求帮助的请点击我们的官方网站:http://www.weidaoshang.cn或者来电咨询,我们会尽全力为您解决
There is a small Shanghe summarize the whole network marketing above, hope to help customers, if what you do not understand or seek help please click on our official website: http://www.weidaoshang.cn or contact us, we will do our best for you to solve

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