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网站访问用户行为增加的要点

时间:2017.07.13 来源:http://www.weidaoshang.cn

1、要掌握自己网站的用户是怎么来的,是来自的什么渠道,上级页面网址是什么,如果来源是搜索引擎那么是搜索的什么关键词,这些都是我们要知道和分析的地方。
1, to master their own web site is how to, what channels come from, what is the page URL, if the source is what search engine keyword search, these are all we need to know and analyze the place.
2、用户的着陆页面是什么,也是第一个访问的页面是什么,这也是自我判断自己页面质量的一个很重要的地方。
2, the user's landing page is what, but also the first access to the page is what, this is also self judgment of their own page quality is a very important place.
3、用户访问网站的轨迹是什么样的,了解整个的访问流程,一方面可以看看用户想要看什么内容,同时也可以看看自己的站内路径架构设计效果如何。
3, users visit the site's trajectory is what kind of understanding of the entire process of access, on the one hand, you can see what users want to see, but also to see their own station path architecture design how effective?.
4、统计看看网站访问用户各个页面的停留时间,以及访问的深度(跳出率方面),有多少新的访客,有多少老的访客等等。
4, statistics, see the site visits users, each page of the stay time, and the depth of access (jump rate), how many new visitors, how many old visitors, and so on.
5、热力图分析,通过热力图可以看出页面的哪个链接或者模块更吸引用户,我们可以据此来调整这些好模块或者链接的位置,越受欢迎那么就要放在越方便用户点击的地方。
5, through the analysis of thermodynamic diagram, thermodynamic diagram can be seen in the page which links or module attract more users, we can then adjust these modules or the location of the link, the more popular it should be put in place more convenient user clicks.
6、网站的流量增长趋势,看看每天或者每月网站的流量变化情况,在一天中有的行业可能晚上流量多,而有的可能白天多。而另一方面每天累积下来的流量增减趋势可以看出网站的运营情况。
6, the site traffic growth trend, take a look at the daily or monthly site traffic changes, in the day, some industries may flow at night, and some may be more during the day. On the other hand, the daily trend of increasing and decreasing traffic can show the operation of the website.
7、如果网站有互动模块,比如可以评论,点赞,注册等,这些也是不可忽视一个部分,这个方面越多,越能反映出我们的网站能调动用户的活跃性,越活跃往往越能留住老客户,对网站流量的增长非常有利。
7, if the website interactive module, such as comments, praise, registration, these cannot be ignored is a part of the more, the more it can reflect our website to mobilize the active users of the more active, more often to keep old customers, is very favorable for the growth of web traffic.

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