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淘宝宝贝的排名展示优先的几大策略

时间:2017.05.02 来源:http://www.weidaoshang.cn

1:抓住宝贝主图质量
1: seize the baby master map quality
首先,你的主图一定要够吸引,能够把顾客吸引过来,产生购买欲望。一般来说,主图质量最小为310*310像素,最大800*800像素,小编建议掌柜们都使用800*800像素,这样的图片才具有放大的功能,方便客观查看。而且在文字方面,主图中文字最好不要超过主图的十分之一,而且文字要做到精简,关键词结合卖点突出。不然大篇幅的文字只会让顾客反感。
First of all, your master plan must be attractive enough to attract customers, resulting in the desire to buy. In general, the quality of the main picture is the smallest 310*310 pixels, the largest 800*800 pixels, small series recommended dispensers are using 800*800 pixels, so that the image has enlarged function, convenient and objective view. And in terms of text, the main figure in the text is best not to exceed 1/10 of the main figure, and the text should be streamlined, keywords combined with prominent selling point. Otherwise, the length of the text will only make customers feel disgusted.
2:做好宝贝详情页的优化
2: do the baby details page optimization
自2013年淘宝搜索规则做了调整后,宝贝详情页对搜索也起到了很大的作用,对于图文并茂的展示,淘宝搜索会更为靠前。当然,这里所说的图文并茂是并不是单纯的那种图片上加点文字形式,那种只算是图片。这里所说的图文并茂是需要卖家自己在详情页中添加文字的。如:你的店铺如果卖的是大码女装,由于这类的买家体型肯定胖,那么站在她的角度,推测她想要这衣服穿在身上有什么样的效果?答案肯定是:显瘦、修身之类的。那么卖家就可以抓住买家这个心理在详情页中写上能抓住买家心理的字眼了!
Since 2013 Taobao search rules have been adjusted, the baby details page search also played a big role, for illustrations show, Taobao search will be more forward. Of course, here is the picture is not simply the kind of text on the picture, the kind of text is only a picture. Here is illustrated with the need for the seller to add text in the details page. Such as: your shop if you sell a large code of women, because of this type of buyers will certainly be fat, then stand on her point of view, she would like to guess the clothes on the body what kind of effect? The answer must be: thin, self-cultivation and so on. Then the seller will be able to seize the mentality of buyers in the details of the page can be written to seize the buyer psychology!
3:店铺DSR三项综合评分
3: shop DSR comprehensive score of the three
店铺中的DSR三项综合评分是顾客比较在意的,对搜索也起很大的作用,2013年淘宝个性化搜索中: 宝贝的关键字、宝贝详情页、买家评分、 旺旺的响应时间(最好的时间黄3金响应时间为8秒)等直接影响搜索排序的先后。这里要提一下的是,卖家客服要特别注意黄钻买家,要是哪天他来你的店铺咨询购买产品,一定要好好对待,因为黄钻买家的购买对整个搜索排名起很大的重要,因此,掌柜们都需要重视起来!
Shop in the DSR three score is more concerned about the customer, also have a great effect on 2013 Taobao search, personalized search keywords: response time baby, baby details page, buyers want to score, (the best time 3 yellow gold response time is 8 seconds) has a direct impact on the search ranking. Here to mention is that the seller should pay special attention to customer service diamond buyers, if one day he came to your store to buy the product, we must treat, because the purchase of the yellow diamond buyers search ranking is very important, therefore, the shopkeeper who need to pay attention to it!
4:宝贝近30天的销量
4: Baby nearly 30 days of sales
在类目中有按照销量排名的点选,销量会直接影响宝贝的排名,淘宝默认的是30天的交易笔数。先你确认下你店铺的销量是否真实做出来的?还有另外一点就是淘宝也按7天的销售笔排序的,如:7天前你卖700笔,接下来的时间卖了300笔,而其他店铺7天前卖了400笔,之后卖了600,虽然两个店铺的销量是一样的,但由于后者销售增长的快,所以别人的店铺也会优先排名!
In the category of sales in accordance with the ranking of the election, sales will directly affect the baby's ranking, Taobao is the default number of transactions 30 days. First, do you want to confirm whether your store sales do? Another point is that Taobao has 7 days of sales by pen sort, such as: 7 days ago you sold 700 pen, the next time sold 300 pen, while other shops sold 400 pen 7 days ago, after selling 600, although the two shop sales is the same, but because of the growth in sales soon, so others shops will be a priority ranking!
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