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微信公众账号的推广使用

时间:2017.03.16 来源:http://www.weidaoshang.cn

1 分清楚订阅号和服务号 一步错无回头路
1 points clear subscription number and service number one step wrong no turning back
这第一步非常关键,如果走错,就没有修改的可能。要知道服务号一个月只能发四次内容,而订阅号可以每天发一次。这意味着对有推广需求的站长来讲,若非万不得已,请选择订阅号。
This first step is critical, if wrong, there is no possibility of modification. To know that the service number can only send four times a month, and the subscription number can be issued once a day. This means that the promotion of demand station is concerned, it cannot but, please choose the subscription number.
2  每天内容发布的条数 千万别太多
2 the number of articles released every day tens of millions do not too much
手机的屏幕是有长短的,如果每天发布的条数太多,不仅会让用户有抵触的心理,自己还劳力费心。以笔者的经验,一图搭配两文或者三文为最佳效果。
Mobile phone screen is the length of the day, if the number of articles published every day too much, not only will allow users to have psychological conflict, but also their own labor bother. With the author's experience, a figure with two articles or the best effect of the three.
3  找到自己的独特性 提高用户粘性
3 to find their own uniqueness to enhance user stickiness
不管是地方性的微信,还是兴趣化的微信,一定要找准自己的核心价值,什么样的内容是自己特有的,这是提升自己用户粘性的最佳利器
Whether it is a local WeChat, or interested in WeChat, we must identify their core values, what kind of content is their own unique, this is the best tool to enhance their user stickiness
4  内文宜短不宜长 让用户用最快速度打开
4 short text should not be long enough to allow users to use the fastest speed open
是的,移动互联网时代,很少有人很耐心的去用心的读很长很长的文字,所以我们做的内容尽量不要太过长,以免影响用户体验。笔者经验,如果没有特殊的需求,文字800-1200为妙,图片3张以内比较合适,图片大小要控制在50K以下,视频别超过3分钟。图文信息打开速度影响用户阅读率,道理简单,做起来却容易被忽视。
Yes, the mobile Internet era, very few people are very patient to read a very long text, so we do not try too long, so as not to affect the user experience. The author's experience, if there is no special needs, the text of the 800-1200 is wonderful, the picture is more appropriate within 3 pictures, picture size should be controlled below 50K, not more than 3 minutes of video. Graphic information to open the speed of the user reading rate, the truth is simple, but it is easy to be ignored.
5  抓热点新闻的第二落点 借势很重要
5 grasp the hot news of the second placement occasion is very important
热点新闻,不管是国内的还是国外的,只要是媒体上反复报道的,一定是大多数网友所关注的。这个时候,我们PUSH新闻本身,肯定快不过也拼不过类似腾讯新闻这样的插件;我们不如找一个新奇的角度,借热点新闻的势来推广自己的公众号。
Hot news, whether domestic or foreign, as long as the media repeatedly reported that the majority of users must be concerned about. This time, we PUSH news itself, but certainly fast but also similar to the Tencent news, such as plug-ins, we might as well find a novel perspective, the potential to borrow hot news to promote their public numbers.
比如:近期经常有女大学生失踪或者被杀的新闻,有人总结了一条“当女生面对歹徒时,给他一个不杀你的理由” 这条文字就在朋友圈被各种疯转。
For example: the recent female college students often missing or killed news, it was summed up a when the girls face the gangster, give him a reason not to kill you, this text in the circle of friends are crazy to turn.
6细节决定成败 标题和引导重中之重
6 details determine the success or failure of the title and guide the top priority
细节有多重要这里不做赘述,聊聊标题和引导语的作用。标题是吸引读者点击的最关键一点,特别是在粉丝数还不够的情况下,一定要劲爆和吸引人,不怕做标题党,就怕平淡无奇。另外,千万不要太长,尽量在【XXXX(你们公众平台的名字):XXXX(内容) 】中讲出重点。
Details of how important it is not to repeat here, talk about the role of the title and guide language. The title is to attract readers to click on the most critical point, especially in the case of the number of fans is not enough, must be very exciting and attractive, not afraid to do the title of the party, afraid of prosaic. In addition, do not be too long, as far as possible [XXXX (the name of your public platform):XXXX (content) in the focus.
在点击阅读上面的引导语也很关键,李宁有个建议:把PUSH的内容也在各自的公众平台中发布一份,然后用“点击左下角和朋友们分享”的字眼引导进公众平台,活跃大家的气氛。
Click to read the guide language is also very critical, Lining has a suggestion: the contents of PUSH in their respective public platform released a report, and then use the "click on the bottom left corner and friends" into the atmosphere of all active public platform.
7涨粉是个大难题,没有资源就强迫朋友们吧
7 powder is a big problem, no resources to force friends
要想在很短时间里获取大量的粉丝,必须要有资源。如公司官方网站、微博、QQ空间、门面店、个人名片、公司宣传手册、杂志等,要动用一切渠道来宣传,每一天你才能获得稳定的粉丝增涨量。
If you want to get a lot of fans in a short time, you must have resources. If the company's official website, micro-blog, QQ space, facade shop, personal business cards, brochures, magazines, etc., to use all channels to promote, every day you can get a steady increase in the amount of fans.
但如果没有,那就不烦其烦的去利用员工啊、朋友的微信吧。想想看,如果一个伙伴的朋友圈中有100个客户,哪你100个员工累积起来就有10000个客户微信,熟人参于分享企业微信是成功推广的捷径。
But if not, then do not bother to bother to use their employees, friends, WeChat bar. Think about it, if a partner's circle of friends has 100 customers, which you have accumulated a total of 100 employees WeChat customers, acquaintances to participate in the sharing of enterprise WeChat is a shortcut to success.

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