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高质量内容在写作时需要注意哪些内容?

时间:2016.12.27 来源:http://www.weidaoshang.cn

原创内容有的是完全靠网站主自己原创,另外是靠用户提供原创也就是UGC。但是要根据自己的网站类型来决定内容的策略,如果是企业网站,尽量依靠自己产生原创内容,如果是门户则应该尽量调动用户。
Some original content is entirely rely on the site owners their original, but also by the user to provide the original is UGC. But according to their website type to determine the content of the strategy, if it is enterprise website, try to rely on their original content, if it is portal should try to mobilize users.
1、确保内容的连续性:
1, ensure the continuity of content:
网站中所有的内容之间应该能够产生一些连续性,与上下文是相关的。围绕企业行业或者产品服务等主题,逐渐扩展开始写原创。确保所有的网站内容都是相关关联的,这不仅可能提高网站内容的相关性 ,亦可提升网站整体的相关性,也便于不断深化内容。
All content in a web site should be able to generate some continuity that is relevant to the context. Around the theme of the enterprise industry or product services, and gradually expanded to start writing original. Ensure that all website content are related, this may not only improve the relevance of site content, but also enhance the overall relevance of the site, but also facilitate the continuous deepening of content.
2、用户产生的原创:
2, the user generated original:
来自用户产生的原创内容,是对于自身内容一个很好的补充。同时,由于搜索引擎算法也越来越注重用户的评价,因此,用户的内容极有可能也是提升排名的一个方式。这些内容,更具有针对性。对于SEO的帮助,也非常明显。
From the user generated original content, is a good complement to their content. At the same time, because search engine algorithm also pay more and more attention to the evaluation of the user, therefore, the user's content is also likely to enhance the ranking of a way. These content, more targeted. For SEO help, is also very obvious.
3、个性化与目标受众:
3, personalized and target audience:
越跟自己企业结合的非常紧密的原创内容,就越有价值,竞争对手就越不易抄袭。同时也要考虑目标受众群体的需求,内容应该必须要为客户而写,为企业而写,不为搜索引擎而写。或者说为客户,为企业而写,实际上才是为搜索引擎而写。
The more closely combined with their own original content, the more valuable, the more difficult the competitors copied. Also consider the needs of the target audience groups, the content must be written for the customer, for the enterprise and write, not for the search engine and write. Or for the customer, writing for the enterprise, but in fact it is written for search engine

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