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判别一个关键字的实用价值有哪些措施?

时间:2016.10.14 来源:http://www.weidaoshang.cn

一、最简单直观的方法,从百度竞价推广;
One, the most simple and intuitive way, from Baidu bidding promotion;
这个方法最简单就是输入一个词看推广的多少,当然推广少不代表竞争力小,推广多也不代表竞争力大,这里主要体现在两个方面:
This method is the most simple to enter a word to see how much of the promotion, of course, the promotion of small does not represent the competitiveness of small, promotion is not representative of the competitiveness of large, here is mainly reflected in two aspects:
1)推广少有可能是因为这个词压根就不适合推广,比如SEO这个词,你做个百度推广明显就是证明自己实力不足啊。
1) promotion is less likely because the word root is not suitable for promotion, for example, SEO the word, you do a Baidu promotion is obviously to prove his strength.
2)推广多并不代表竞争力大,肯定能代表的就是这个词有利润可言,这个词能做出钱来,比如左旋肉碱这个词就是10个推广。
2) promotion does not represent the competitiveness of the large, it is certain that the word can represent a profit at all, the word can make money, such as L-carnitine is the word of the 10 promotion.
小结:上面两点虽然不能证明一个词的价值,但是给我们提供了一点参考就是词的钱途,当然要全面分析还要看下面。
Summary: the above two points, although it can not prove the value of a word, but to give us a little reference is the word of money, of course, to a comprehensive analysis of the following.
二、分析用户搜索词的出发点;
Two, the starting point of the analysis of the user's search terms;
上面讲了词的钱途,当然这个词不是有钱途就可以做,我们可以从用户的出发点上去看这个词到底有多少钱途,这里就体现了目标关键词和长尾关键词,一般来讲目标关键词一般搜索量较大,竞争力较大,相对成交率较低比如SEO这个词,也许用户搜这个词的第一想法是了解一下SEO是什么东西,他只是个打酱油的,当然当他了解好了也许就回去搜文木网络来找文木网络的SEO优化了。
The above word money, of course, is not the word Qiantu can do, we can look up the word in the end how much money from the user's point of departure, this reflects the target keywords and long tail keywords, general target keywords search volume is large, the competitiveness of large, relatively low turnover rate for example, the word "SEO", perhaps the first idea of the word user search is to understand what SEO is, he is just a soy sauce, of course, when he might be back to search Wenmu network to find the wood network SEO optimization.
小结:不要轻易做目标关键词,有些词不是靠我们一个人能做上去的,就算用非常手段做上去了也不是我们能保持的
Summary: do not easily do the target key words, some words do not rely on us to do a person, even with the very means to do it is not the way we can maintain

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