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网站建设者网站策划及实施的内容

时间:2016.09.24 来源:http://www.weidaoshang.cn

1、 明确建站目标:
1, clear goal: 
企业网站是展现企业形象、介绍企业产品和服务、体现企业发展战略的重要途径,因此必须明确建设网站的目标和用户需求,从而制定出切实可行的建站计划。要从消费者的需求、市场的状况、企业自身的情况等进行综合分析,围绕以“消费者”为核心的角度进行目标规划。
Website is to show enterprise image, enterprise products and services, the important way of enterprise development strategy, so you must clear the goal of construction site and user needs, to develop a viable site plan. From consumer demand, market conditions, the situation of the enterprise itself and so on carries on the comprehensive analysis of surrounding with "customers" as the core of goal programming. 
2、 深入了解用户需求:
2, in-depth understanding of user requirements: 
要清楚的知道建设网站的目的是什么?为谁提供产品及服务?企业能提供什么样的产品和服务?网站的目标消费者和用户的特点是什么?企业必须清楚地了解网站用户的基本情况,如受教育程度、收入水平、需要信息的范围及深度等,从而做到有的放矢。
Want to know what is the purpose of the construction site? For who provides products and services? Companies can provide what kind of products and services? Website of target consumers and the characteristics of the user? Enterprises must clearly understand the basic situation of the users, such as level of education, income level, need to the scope and depth of information, etc., so as to achieve the target. 
3、 设计方案主题鲜明:
The bright, design theme: 

网站的设计方案,要有明确的色彩定位及风格,如永灿公司的网站采用的是企业的标准红色,搭配经典的灰色,传达科技、专业的视觉感受给用户;另外,主题必须鲜明,网站的设计要围绕着同一个核心主题展开,众多的设计元素均为主题服务,让用户第一眼看到网站,就会被一个核心主题所吸引。例如:有些网站只提供简洁的文字信息,有些则采用多媒体表现手法,提供华丽的图像、闪烁的灯光、复杂的页面布置,甚至可以播放声音和录像片段。注意避免出现让用户从头看到尾,不清楚所表达之重点的设计方案。

Website design, should have a clear colour and style, such as yongcan company's website is the enterprise standard red, classic gray collocation, convey the feeling of science and technology, professional users; In addition, the subject must be bright, the design of the website should be around the same core topics, many of the design elements are subject service, let users at first glance, would be attracted to a central theme. For example: some sites only provide concise text message, while others use multimedia technique of expression, provide magnificent images, flickering lights, complex pages to decorate, can even play the voice and video footage. Pay attention to avoid allows users to scroll from unclear expression of key design scheme. 

4、 清晰的栏目频道:
4, clear channel columns: 
网站的栏目频道要以结构清晰、导向清楚及便于使用为原则进行设计。如果人们看不懂或不能在网站上自由前进或后退,那么用户就没有办法准确的了解企业及服务。要重点考虑浏览者的访问习惯,感兴趣的栏目内容等,可以使用一些醒目的标题或来文字来突出产品与服务,并且在导航设计中使用超文本链接或图片链接,随手可以点击到想要去的栏目频道,快速、方便。
Channel site columns to structure clear, clear and easy to use as the principle to carry on the design. If people don't understand or not on the website free forward or backward, so there was no way to an accurate understanding of the enterprise and user services. To focus on the visitor's access habits, interested in columns content and so on, can use some eye-catching title or characters to outstanding products and services, and the use of hypertext links in navigation design or image links, conveniently can click on to want to go to the section channel, fast and convenient. 
5、 网站内容与形式的统一:
5, the unity of content and form: 
网站的内容丰富多样,在形式体现上,也必须符合内容本身。点、线、面是视觉语言中最基本的元素,共同存在在完整的设计方案中,点、线、面互相穿插、互相衬托、互相补充,构成最佳的页面效果。例如,对称原则的运用在页面设计时有可能会使页面显得呆板,但如果加入一些艺术化修饰的文字、图案及动画等手法来表现内容往往会达到更好的效果。
Website content rich variety, in the form, must also conform to the content itself. Dot, line, face is the most basic elements of visual language co-exist in complete design scheme, dot, line, face with each other, foil each other, complement each other, constitute the best effect of the page. For example, the use of symmetry principle in the page design sometimes may make the page is dull, but if add some artistic modify text, design, and to represent the content of animation techniques such as tend to achieve better results. 
6、 保证用户的访问速度:
6, ensure user's access speed: 
好的网站要重视用户的访问速度,不能一味的追求个性、追求设计感,而采用较大图片或者动画来修饰,如果遇到网速较慢的用户,将很难分享到这样的网页,用户也是不愿意等待的,加载太久还不出来,必定没有耐心再等下去。
Good website should attach importance to the user's access speed, can not blindly pursue individuality, the pursuit of design, and the more pictures or animations to decorate, if there are any speed slower user, it will be hard to share to the web pages, the user is not willing to wait, loading too long not to come out, also must have no patience to wait. 
7、 增强网站的互动性:
7, the interactive website: 
网站是给用户使用的,如果只是让用户作为观众,那样看过以后,不一定留下深刻的印象,往往使用户的第一次访问也变成最后一次访问了,所以,在建设网站的时候,要增强互动性,更多的考虑让用户切身参与进来,这样更能带给浏览者趣味性。
Web site is for users to use, if only let users as the audience, as seen later, don't leave deep impression, often the user's first visit to also become last visit, so, at the time of construction site, to enhance interactive, more consideration let users personal involvement, so more can bring visitors interest. 
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