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SEO优化网站时要善于利用大数据

时间:2016.09.02 来源:http://www.weidaoshang.cn

一、用户需求分析
First, the user needs analysis
众所周知搜索引擎中的下拉菜单以及结果表明,数据就是用户在不久将来需求,在搜索引擎下拉菜单中有反映用户一星期之内的需求,而搜索结果中则是有一个月热门用户搜索需求,在搜索引擎下拉菜单以及搜索结果需求中都是按着强度进行排序的,有高需求的都是会排列在顶部的,但是对于SEO优化工作者来说定位则是目标受众网站的,而在搜索引擎下拉菜单以及搜索结果当中的需求关键词正是我们所需要的,所以在进行SEO优化工作时候,可以参照这两点来进行优化。
As everyone knows the search engine in the drop-down menu, the results show that the data is the user demand in the near future, in the search engine drop-down menu to reflect the user within a week, and the search results is a month popular user search needs are sorted according to the strength in the search engine drop-down menu and search the demand, there is high demand are arranged at the top, but for SEO optimization workers is positioning the target audience site, while the demand for keywords in the search engine drop-down menu and search results which is exactly what we need, so in the SEO optimization work, can refer to these two points to optimization.
二、用户潜在需求排行
Two, the user's potential demand
我们进行网站宣传目的就是吸引更多用户,并将当中潜在用户变成为我们自己忠实用户,所以在进行SEO优化时候就需要知道用户更深入分析以及更精准网站,我们需要对用户潜在需求有一定了解,而这些我们则是可以通过专业搜索引擎需求来对这些需求排序进行参考,从这些排序中我们就是可以看到用户都喜欢什么类型网站,或者是可以通过这些排序总结出百度搜索引擎对那些网站SEO优化比较青睐,只有我们能够满足用户需求,才能够让我们优化工作更为顺利。
We do website promotion purpose is to attract more users and potential users will become our loyal users, so the optimization of SEO when you need to know the user more in-depth analysis and more accurate website, we need to have some understanding of the needs of potential users, and these we can be sorted by reference to these requirements professional search engine needs, from these we can see that sort of users love what type of website, or it can be summed up by these sort of Baidu search engine on the web site SEO optimization more popular, we can only meet the needs of users, can make our optimization work more smoothly.
三、分析目标人群
Three, analysis of the target population
对目标人群进行分析主要就是通过专业搜索引擎来实现的,专业人员会利用网站的管理工具对数据进行统计以及分析,从而让我们知晓用户的需求,帮助更好实现优化目的,并且不仅如此,还是能够通过数据分析为我们阐述出最为具有特色的SEO优化工具,让我们知晓在SEO优化中那些东西更为具备优势,这样在后期工作展开中就会更为顺利了,而大数据使用会让我们对市场的分析更为定准,让优化工作更为到位,如此,就可以更好实现我们SEO优化目的,达到更好的排名了。
Analysis is mainly through the professional search engine to achieve the target population, professional staff will conduct statistics and analysis of data using web site management tools, so as to let us know the needs of users, to help better realize the optimization objective, and not only that, or through data analysis as we described the SEO optimization tool features let the awareness in the SEO optimization for those things we have the advantage, so in the late work will be more smoothly, and the use of big data will make our analysis of the market is more fixed, let the optimization work more in place, so that we can realize our SEO optimization objective is better, better the ranking.
四、数据分析
Four, data analysis
数据分析是SEO优化关键,因为数据分析者对于数据都是比较敏感的,能够利用所得到的知识绘制出数据图表的发展趋势,这样我们就是快速的在数据中发现SEO优化问题所在,这样不仅仅利于我们进行优化工作,并且对于运营管理工作也是有很好配合作用,但是这里有一点是需要我们特别注意的,那就是我们所反映出来的数据报表比较精准并且足够直观,加上反馈及时性,才能够利于我们进行SEO策略制定,让后期的优化工作展开更为顺利。
Data analysis is the key for SEO optimization, data analysts are relatively sensitive to the data, be able to use the knowledge gained to draw the development trend of the chart data, so we are fast in the data found in the SEO optimization problem, so we not only to optimize the work, and for the operation and management work is also a good match, but there's one thing we need special attention, and that is what we are reflected in the data report is accurate and intuitive enough, plus feedback timeliness, can benefit our SEO strategy, make the optimization work later launched more smoothly.
  

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