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实现高效网络营销要注重方式

时间:2016.06.24 来源:http://www.weidaoshang.cn

第一、注重感兴趣客户
First, focus on the interest of customers
我们进行营销目的就是为了给公司带来更大收益,所以对于营销人员来说,不应该花费过多的时间进行新客户拓展,而要重点关注那些感兴趣客户并更好地维护好老客户,虽说提升网站访问量是比较重要的,但是这不是营销人员重点关注问题,一旦我们花钱让顾客登录网站,多数人是不会购买东西而是会直接离去,所以,我们想要更好地进行营销,不要以让客户登录我们网站为主,而是需要努力的促使哪些已经访问过得顾客再次光临。
Our marketing objective is to bring greater benefits to the company, so for the marketing personnel, should not spend too much time to develop new customers, and to focus on those interested customers and better maintain old customers, although increase a website to visit a quantity is more important, but it is not marketing staff to focus on Problems, once we pay for the customer to visit the website, the majority is not buy things but straight away, so we want to better marketing, not to let customers log on our website, but need efforts prompted which has access to have a customer to visit again.
其实很好理解,这些顾客决定着现在多数人都容易忽视的回访转换率,根据我们的数据显示,回访转换率是新顾客转换率四倍,而我们每一次将新客户转化为现有客户并且进行购物,就有过去曾经访问过我们网站或者是购物过产品的四位顾客正在转换。
In fact, a good understanding, the customer decides now most people are easily neglected visit conversion rate, according to our data, visit rate conversion is new customer conversion rate four times, and we each time will be new customer conversion for existing customers and shopping, once visited our website or is shopping products four customers are converted.
第二、增强回访转换率
Second, enhance the conversion rate of return
回访转换率是我们营销成功所需要努力方向,很多人都是认为,不管我们的竞争对手在做什么,顾客仍旧是会再次购买我们的产品,而这就是一个错误的想法,我们想要达到这样目的,就需要保持在顾客心中排名靠前位置,并且还需要找到吸引顾客互访并且进行再次购物方法,而具体的方式则是包含电子邮件的推广活动、卓越在线客户服务以及精准营销、积分计划等等,可以在发出这些动作之后表示感谢等,让客户有感觉被尊重被重视感觉。
Visit the conversion rate is our marketing success need direction, a lot of people have is that the regardless of our competitors are doing, the customer is still will buy again our products, and this is a wrong idea, we want to achieve this objective, you need to keep the top ranked in the minds of consumers on the former location of, and also need to find attract customer visits and again shopping method and specific way is contains e-mail promotion activities, excellent customer service online, precision marketing, loyalty programs, etc., can be in these movements after the issue say thank you, so that customers feel respected feel valued.
第三、强调产品利益点
Third, emphasis on product benefits <br>
想要在竞争当中占据有优势,就需要强调和竞争对手相比自身产品优越性,这属于一种互动转换,也是让顾客对我们产品有兴趣的最有效方式,而这一目的实现最佳途径就是可以创建一些新内容:将购买我们产品或服务好处与购买竞争对手产品以及服务等进行比较,尽可能具体的告诉我们的顾客,为什么你们才是顾客最佳选择,让顾客更清晰的了解到我们公司价值。
Want taking advantage in the competition, you need to emphasize and competitors compared to the superiority of its products, which belongs to a kind of interactive conversion, so that customer of our products are interested in the most effective way, and for this purpose to achieve the best way is to create something new: will buy our product or service benefits and buy competitors' products and services are compared, as far as possible specific to tell our customers, why you are the best choice for customers, let the customer more clear understanding to the value of our company. <br>
在制定出这些内容之后,就需要找到一个能够将其呈现在顾客眼前的策略,包含有一些顾客可能会浏览的免费新闻发布工具以及微型网站,当然,发布到一些刊物当中效果也是相当不错的。
After developing the content, you need to find a can be presented in front of customers strategy, including some consumers might browse free press release tools and mini site, of course, released to the publications effect is quite good.
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