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网站SEO的关键词选择技巧

时间:2016.04.09 来源:http://www.weidaoshang.cn

 关键词选择作为SEO一个非常重要的环节,是每位从事SEO行业人员必备的技术。一个网站做好后,好的关键词对网站推广很有利,但是怎样给一个网站确定关键词呢?比如怎么选择怎么组合?
Keywords chosen as a very important part of SEO, the SEO industry is engaged in every necessary technical personnel. After a site well, good keyword for website promotion is very advantageous, but how to give a site to determine what keywords? Such as how to select a combination of how?
问题一
Question one
问如何获取网站关键词?
Q. How to Get Your Keywords?
1、竞争对手是王道,一般做的人比较多的词都是比较热搜的词
1 competitor is king, people in general do more words are relatively hot search word
2、换位思考,想想别人如何在网上搜索你的产品
2, empathy, think about how others search for your products online
3、听取非专业人员的意见。专业人员与非专业人员之间的差距是非常大的,只靠换位思考不一定能够弥补
3, listen to the views of non-professionals. The gap between professionals and non-professionals is very large, empathy alone may not be able to make up
4、长尾不能丢
4, the long tail can not be lost
问题二
问好的关键词对网站推广很有利,但是怎样给一个网站确定关键词呢?比如怎么选择怎么组合?
Hello keywords for website promotion is very advantageous, but how to give a site to determine what keywords? Such as how to select a combination of how?
任何业务领域,所有关键词的来源大致可以分为三类:产品功能,用户需求和竞争对手。切实做好这三个方面,关键字体系基本就覆盖的差不多了。至于如何系统的做这些关键字,则是另外一个问题了。
Any business, the source of all of the words can be divided into three categories: product features, user needs and competitors. Really good job in these three areas, the basic keyword system covering almost the same. As for how the system do these keywords, it is another matter.
1、结合网站策划,设计整站关键词的部署方案。这也是刘琦同学所说的内容;关键词是要分级的,不同类型的关键词要放在不同的页面,哪些关键词可以放在一个页面,哪些关键词需要单独做页面等等都有一定的讲究。关于关键词的部署,与用户需求,网站结构和关键词的热度与搜索量都有一定的关系,它决定着你后续的推广和优化。
1, combined with site planning, design the whole station Keywords deployment scenarios. This is also the classmate Liu Qi said content; keyword is graded to different types of keywords to be placed in different pages, which keywords can be placed on a page, what keywords need to do a separate page, and so has a certain stress. About keyword deployment, and user needs, site structure and keyword search volume heat and have a certain relationship, it determines your subsequent promotion and optimization.
2、根据业务领域决定关键词的体量和范围。任何一个网站一定是基于一个主题而展开,以股票网站为例,可以包涵股票行情,分析软件,评论,资讯等各方面的内容,而这些内容都是与股票关键性很大的内容,这些就决定了你网站关键词的体量和范围。关于股票的网站,你断然是不会把健康的关键词涵盖进去的(一般情况)。这些是基础。
2. The business decision keyword volume and range. Any site will be based on a theme and expanded to stock site, for example, the stock market can bear, content analysis software, reviews, information and other aspects, and these are all content with a large stock of critical content, which would It determines your site keyword volume and range. On stock website, you are categorically not covered by the health keywords into the (general). These are the foundations.
3、利用竞争对手做补充。一般来说,竞争对手是个很好的研究对象,在你做之前就可以分析部署方案和推广重点了,它可以让你大大的缩减分析时间和成本,并且减少错误率。
3, the use of supplementary competitors do. In general, the competition is a good study, done before you can analyze deployment and promotion of the key, it allows you to greatly reduce analysis time and cost, and reduce the error rate.
以上是济南诺商商河网站优化总结的3个方面再结合一些SEO的思想,方法和工具,便可以比较好的完成站内的关键词部署。
These are the Jinan Connaught supplier to the river site optimization summary 3 aspect coupled with some SEO ideas, methods and tools, you can deploy a better keyword completion stations.
网站关键词部署上线完毕后,其实选取推广点是比较有讲究的,你选择太长尾的词,虽然容易起来,但是没啥流量也别说转换率了,选择热度太高的词,现有资源一时不一定做得上去导致周期比较长;此时就需要根据分析找出一个ROI相对较高的词,有一定的搜索量但是竞争度不是太高的词,这里的分析其实存在很多模型的,最简单的就是所谓的关键词效能等。
After the on-line website keyword deployment is complete, in fact, choose to promote the point of comparison is a luxurious, you choose long tail word, although it is easy, but also not to mention nothing traffic conversion rates, and the heat is too high to select a word, the existing resource temporarily not necessarily lead to a longer cycle made up; then you need to find a ROI analysis based on relatively high word, but there is a certain amount of competition in search of the word is not too high, the analysis here in fact there are many models the easiest is called keyword performance and so on.

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